How can legal marketers improve the odds that their business development initiatives will get the necessary budget and support from firm management? In her article published on January 2 in the National Law Review, Nancy Slome provides legal marketers with real-life examples to help make the clock run faster and make things happen.

Titled “Tips to Getting the Greenlight on Your Marketing Initiatives,” the article covers the importance of identifying the decision-makers and cheerleaders, presenting data visually, and picking the right group to pilot a new program.

To read the full article, click here