PR Daily interviewed Terry M. Isner for an article on the keys to success to building a personal brand. Be your whole self, Isner advises. “Basically, the idea is that if we just bring our whole selves – and our unique selves – to people confidently, then we will attract and innovate and collaborate and do all these great things with great people,” Isner told PR Daily.

“Your actions, characteristics, personality, beliefs, values and preferred ways to communicate and collaborate, these are who you are. These are your brand,” Isner said. 

To read about more ways to build a personal brand and be your own publicist, read here.