Rachel Sisserson, Vice President Public Relations at Jaffe, has published an article with the National Law Review entitled “No Tricks, Just Treats When Working with Legal Media.” In her article, she discusses the keys to understand what journalists need and want for their legal news coverage, particularly as the state of the world and media industry continue to rapidly evolve. Notably, in the last seven months, the news has been changing so fast that what was important a few weeks ago — or even a few days ago — may no longer be significant to reporters and editors planning their future coverage.

 To read the full article, click here.