Randy Labuzinski, Jaffe’s Vice President, Public Relations, published an article for the September 2019 issue of Marketing the Law Firm entitled, “10 Common Misconceptions Lawyers Have About Media Relations.” In his article, Randy discusses how traditional media continues to evolve and constrict in a marketplace consumed by non-traditional influencers, including bloggers, social media stars, bots. Accordingly, the art of media relations is more important than ever to make sure PR professionals are doing all they can to influence the dwindling number of legitimate journalists while managing and enhancing the public reputations of their law firm clients.

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