Rodney Warner, Jaffe’s Vice President, Content Strategy, published an article in the April 5, 2019, National Law Review on “Psychology and Law Firm Marketing: Persuading the Prospective Client.”

In it, Rodney explores how most people make decisions and what they value more highly when choices are made. If marketing content for professional services firms is created with these issues in mind, it may be more successful in getting readers to respond.

To read the full article, click here.