Expanding beyond U.S. shores and scoring big, international clients isn’t the exclusive domain of the large firms on Law360’s Global 20. The article, which appeared in the July 4 edition of Law360, discusses how it can make sense for most smaller firms that deal with almost any aspect of international business — transactions or litigation — to develop a presence overseas.
Terry Isner, Jaffe's CEO/Owner Marketing & Branding, notes that firms should also bear in mind that they may have to adjust their communication strategy when trying to lure foreign clients. And, it is extremely important for any business entering into a new country to take time to understand that country’s culture and how they market/sell and communicate.
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