Terry Isner, Jaffe’s CEO/Owner, Marketing & Branding presented on November 1 at the Legal Marketing Association’s Mid-Atlantic Conference in Washington, DC.

The program was entitled, “Accept It. Culture and Branding Are All That Matter.” During the roundtable discussion, Terry explored the process of brand and culture discovery, what the process yields, and how marketers can use that information to create brand loyalty and attract clients and talent.