There's no denying that social media harnesses the potential to be a game-changer for legal marketers. But lawyer skepticism, an inability to commit and a lack of creative thinking are minimizing the potential ROI for many law firms. Terry M. Isner, President of Marketing & Business Development, recently authored an article for ALM's Marketing the Law Firm on how law firms can start rethinking their use of social media to maximize the tools benefit. The piece, "How Social Are Your Social Media Activities?," encourages legal marketers and lawyers to concentrate on the engagement opportunities that social media affords. 

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