Terry M. Isner, CEO/Owner, Marketing & Branding, will be speaking on a panel at the Marketing Partner Forum on Jan. 26 at 10:45 a.m. PST. Titled "The Culture Conundrum: Culture as Strategy in Legal Business Development," the session will discuss the importance of law firm culture to a firm's business development and the role it plays in client engagements.
The panel is moderated by Amanda K. Brady, Global Practice Leader, Law Firm Management, Major, Lindsey & Africa. Speakers joining Terry include Kevin Hogarth, Global Director of People & Culture, Norton Rose Fulbright LLP; Kathryn Kyle, Corporate General Counsel, Laboratory Corporate of America Holdings; Melissa R. Margulies, Client Service & Professional Development Counsel, Ballard Spahr LLP; and Joseph H. Otterstetter, Managing Counsel & Associate General Counsel, 3M.
For more information about the Marketing Partner Forum, now celebrating its 25th year, click here.