Terry M. Isner spoke with Jason Cercone about “Your Brand Needs to be People First, Not Profit First” in a recent podcast episode. He takes us on a journey on how the PR world has undergone tremendous evolution over the past few years. How we are able to project and connect with people in all corners of the globe with our message on such a massive scale with so many worldwide outlets is the NEW PR! He talked about how in today’s world, you are not being sold through marketing. You’re being sold through the emotional connection you make with a brand.

Finally, to be relevant in today’s professional landscape, you need to learn to adapt to change and understand change will always be a constant, no matter what your industry or niche.

Listen to the full podcast to hear these takeaways and more from this value-packed conversation.