On November 15, Terry M. Isner, CEO/Owner, Marketing and Branding, Jaffe will present an exciting program to the LMA Chicago City Group entitled, “Humanity Isn’t a Trend: It’s the Key to Digital Marketing and Branding Success.”

Terry believes emotion is the next big thing in digital marketing, so it’s time to share your lawyer’s human side of genius! People want to hear from people, connect with people, collaborate and share with other like-minded people. That means we need to humanize our marketing and branding efforts because an emotional connection is where brand loyalty begins. No matter what form of technology we use, there is always a person on the other end looking for something … and more than likely, they’re looking for your help.

His program looks at how the technology revolution has moved legal marketers from slogans and selling to stories and self-expression, and why it’s forcing us to humanize legal marketing and make it more empathetic. Technology has not only changed the branding and marketing game — it has improved that game by fostering an emotional connection with audiences and communities. Terry will show us how to win the game by rethinking and reimagining the use of email, blogs, websites, and social media with a human-first, always, approach.

Takeaways:

  • Understand how human nature and emotional connections are driving the way we market.
  • Identify the human characteristics that we need to apply to our content and digital marketing campaigns.
  • Review and rethink the different forms of technology and digital tools, and how we should use them in a human-first marketing strategy.
  • How technology creates a brand culture of sharing and engaging.

For more information and to register for the program, click here