Terry M. Isner to Present at the LMA Southeast Conference

Terry M. Isner, CEO/Owner, Marketing and Branding is scheduled to present “Humanity isn’t a Trend: It’s the Key to Digital Marketing and Branding Success” at the LMA Southeast Pre-Conference on Wednesday, September 26.

Terry’s program looks at how the technology revolution has moved legal marketers from slogans and selling to stories and self-expression, and why it’s forcing us to humanize legal marketing and make it more empathetic. Technology has not only changed the branding and marketing game, but has improved that game by fostering an emotional connection with audiences and communities. Terry will show us how to win the game by rethinking and reimagining the use of email, blogs, websites and social media with a human-first, always, approach. To learn more, select “Track 3.”