The legal industry is undergoing tremendous change, from generational hand-offs to new technologies to changing client expectations. How can law firms navigate this rough terrain to ensure their continued success? 

In an article published on April 7 in The National Law Review, Terry M. Isner provides lawyers and legal marketers with a comprehensive primer on what law firms can do to stay ahead of their competitors. Titled "Time to Change: A Primer on Adapting to Today's Legal Marketing Trends," the article covers such topics as staying on top of social media, reviewing your content strategy, and integrating your marketing and PR functions to create a team-centered approach. 

To read the full article, click here