Terry M. Isner, Owner/CEO at Jaffe was a featured guest on Lawyer Business Advantage Podcast entitled Powered Up PR Marketing where he and host Alay Yajnik discuss how the power of telling stories resonates and how PR can be used to share a firm’s stories. As Isner explains, “if you think about PR today, it’s social media, it’s writing content that’s being read on social media. It’s podcasts, it’s videos. It’s all of these other forms and it’s speaking opportunities. All of this is PR, all of this is public relations.” Publicizing stories goes beyond traditional media relations where editors and journalists control content. The expanded view of PR gives control to your law firm to “share your news from your voice and from your perspective and all of these public venues.” Crafting integrated campaigns across multiple channels allows the firm to control the story and bring about growth opportunities.
To listen to the podcast, click here.