One of the most challenging components of a content marketing program is getting buy-in from your attorneys to ensure the program sustains itself over time.

Fortunately, there are some best practices that legal marketers can implement to help increase their odds of success. Vivian Hood, President of Public Relations, recently wrote about tactics to help get a blogging strategy off the ground in an article titled "Legal Marketing: Finding Internal Champions and Other Strategies that Work." The piece, which includes insights from the Bradley law firm's senior marketing technology manager, Jacqueline Madarang, published in the National Law Review.

To read the full article, click here