Lawyers are trained to not make mistakes. So it came as a shock to many when Sidley Austin LLP missed an important deadline that cost its client a $40 million appeal. Still, these things happen, and whether the firm's reputation sinks along with the blunder depends on its ability to respond to a crisis.

Law360 recently wrote on this topic in its article, "5 Tips for Surviving a Massive Legal Blunder." The article quotes Jaffe's President of Public Relations, Vivian Hood, who advises that law firms must take caution if they choose to reach out to clients directly.

"Remember, all communications from the firm’s management are subject to public display," she said. "Anyone may anonymously share the letter to media who may post it or other audiences. Be mindful of those messages."

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