In the August issue of ALM's Marketing the Law Firm newsletter, Vivian Hood, Jaffe's President of Public Relations, wrote an article for the publication's "Media & Communications" section titled "Five PR Obstacles: How to Overcome Them."

The piece identifies five of the most common PR challenges that law firms and lawyers face, including managing the consequences of receiving bad reviews online, trying to get traction for a firm-related story that isn't newsworthy and managing expectations when conducting media relations for law firms. Vivian provides practical advice on how legal marketers and lawyers can navigate through these challenges to achieve PR success. 

To read the full article, click here.