Vivian Hood, Owner/CEO, Public Relations at Jaffe, has published an article with ALM’s Marketing the Law Firm entitled “Drumming up business while trumpeting your news — an integrated strategy.” Her article discusses why preparing a comprehensive business development strategy — one that is integrated with public relations — is more critical than ever to avoid being considered pleasant but boring elevator music. Despite the uncertainty due to COVID-19, developing solid plans with accountability, results and measurement can be done.

To read the full article, click here (subscription required).