Vivian Hood, Jaffe’s CEO/Owner, Public Relations, published an article in the October 2019 issue of Marketing the Law Firm entitled “Marketing Innovative Law Firms.” The article looks at how several law firms today are increasingly looking at innovation to help distinguish their practice offerings, strategies and leadership, and using creative marketing campaigns that resonate with their audiences.

These firms are championing novel efforts to develop out-of-the-box solutions to their clients’ needs that go farther, look beyond and try something new. Developing creative marketing strategies sets these firms apart, speaks to their firm cultures and attracts new business.

To read the full article, click here (subscription required).