Vivian Hood, CEO/Owner, Public Relations, was quoted in a story published in PR News titled, “Your Brand is Getting Sued. Now What?”
The article details the best steps to take when you know a lawsuit is about to be released publicly. According to Vivian, “If a company properly handles the situation and does it quickly, the impact on an established brand equity will be minimized." The article offers more helpful tips to lessen the impact of the lawsuit on a brand’s business. The article closes with Vivian’s recommendation for a post-mortem: "What could have been done differently, to prepare for the next inevitable crisis or lawsuit that may happen?"
To read the full article, click here.