Whether you’ve reached that milestone, or if it’s still years away …

Turning 40 is a big deal — for everyone.

Happy birthday to us! Jaffe is celebrating 40 years in the legal marketing and PR business.

We were born shortly after legal ads first became “a thing," and we helped shape this new industry called legal marketing.

We remember the days when we typed press releases on a typewriter, copied them on a mimeograph machine, folded them by hand and snail-mailed them out to the press — but only after we checked our Rolodex cards for names and addresses.

We remember when the popular ad and brochure images included columns, gavels and handshakes!

We were also there when law firms listed all 80 partners on their letterhead — even if doing so meant we set all the names in 2 pt. type.

Oh, and let’s not forget, we were “virtual” before Al Gore invented the Internet!

And, over the last 40 years, we helped launch the careers and businesses of some folks who are now very well-known in legal marketing. (You know who you are!)   

Let’s be honest — maybe turning 40 matters more to us than it does to you. That’s okay. We genuinely enjoy our business and our colleagues, and appreciate our clients — and we intend to keep doing this for a long time.

Won’t it be fun to have future meetings by hologram? Beam me up!