Young Conaway Stargatt & Taylor, LLP and Jaffe PR are pleased to announce that they have been named finalists for the 2013 Legal Marketing Association (LMA) 2013 Your Honor Award in the Promotional/Collateral Materials Announcement category.
The Young Conaway/Jaffe PR team was recognized for Young Conaway’s office move public awareness campaign. According to the LMA, there were more than 200 submissions this year and judges were highly selective in deciding from among the many high-caliber entries.
For Delaware-based Young Conaway, its move from a traditional office building to an iconic courthouse on Rodney Square in the heart of Wilmington was anything but typical. Transforming the nearly 100-year-old structure—which had declined over nine years of vacancy—into 21st-century office space was a mammoth undertaking. Still, the firm knew garnering significant press coverage and raising awareness among clients and prospects would be a challenge. Young Conaway tasked Jaffe PR with making the straightforward office move announcement exciting and with conveying, in a compelling way, the strategic messages of superior client service and commitment to Wilmington’s restoration.
The team decided the most effective tactic would be to tell the story by creatively leveraging an assortment of multimedia, from videos, electronic invitations and custom artwork to classic children’s toys, including a retro View-Master viewer and Etch-A-Sketch. The results were impressive, with coverage of the move appearing in more than 241 legal, business and architectural news outlets, including national coverage in Reuters and MarketWatch and local coverage on the Fox News and NBC television affiliates, and a feature story in Delaware Today, Delaware Business and Delaware Law Weekly. Wall Street Journal reporter, Jennifer Smith, traveled from New York to see the space and meet key attorneys to develop them as sources for commentary.
“This was a truly collaborative effort, with Jaffe PR serving as a seamless extension of our marketing team,” said Paul D. Webb, Director of Marketing for Young Conaway. “They understood our business objectives and helped us implement a clear strategy while being mindful of budgets and deadlines. We are thrilled with the results.”
To learn more about this exciting campaign, say hello to the Jaffe PR team of Kathy O’Brien and Terry Isner at Jaffe PR’s booth at the upcoming 2013 LMA conference in Las Vegas, or click here for a case study.
The LMA Your Honor Awards recognize creativity, execution, achievement and overall excellence in legal marketing, business development and communications. As the only awards program of its kind in the legal marketing industry, the LMA Your Honor Awards distinguish law firms, law-related organizations and service providers who set new standards for innovation in finding, developing and retaining profitable legal business.
Young Conaway Stargatt & Taylor, LLP, one of Delaware's largest law firms, counsels national and international clients handling sophisticated advisory and litigation matters involving bankruptcy, intellectual property, corporate and alternative entity law. Now in its sixth decade, Young Conaway also guides regional businesses through a myriad of employment, education, real estate, tax, estate planning, environmental, and banking issues. Locally the firm represents individuals and community organizations in need of legal services.
Jaffe PR is a complete public reputation resource, devoted solely to law firms and legal associations. Media relations is at the heart of its work for clients. Around this core are in-house specialists providing reputation consulting, creative services from branding to website design, and search engine optimization. Integrated teams fully support clients in growing and managing their public reputations and attracting new business opportunities. Beyond this are other valued resources unique in the industry, including WritersForLawyers™ to provide all forms of content, LexSpeak™ to identify and support speaking engagements, and RankingsForLawyers® to navigate and capitalize on numerous ranking possibilities. For more information, visit www.jaffepr.com.
For more information, contact Kathy O'Brien at KOBrien@JaffePR.com or 203-268-1315.