An innovative approach to an office move has yielded a prestigious award for a Delaware law firm and national public reputation consulting firm. Young Conaway of Wilmington, DE, and Jaffe PR have won the Promotional/Collateral Materials Announcement category of the 2013 Legal Marketing Association (LMA) Your Honor Award for their public awareness campaign about the law firm’s move from a traditional office building to an iconic courthouse in the heart of Wilmington’s historic district.
Young Conaway asked Jaffe PR to make its office move announcement exciting and convey the strategic messages of both superior client legal service and a commitment to Wilmington’s restoration. The campaign did just that by creatively leveraging an assortment of multimedia, from videos, electronic invitations and custom artwork to classic children’s toys, including a retro View-Master viewer and Etch-A-Sketch. Thanks to the campaign, more than 241 legal, business and architectural news outlets covered the move.
The LMA Your Honor Awards recognize law firms, law-related organizations and service providers that set new standards for innovation in finding, developing and retaining profitable legal business. There were more than 200 submissions this year and judges had to be highly selective in deciding from among the many high-caliber entries, according to the LMA.
Young Conaway Stargatt & Taylor, LLP, one of Delaware's largest law firms, counsels national and international clients handling sophisticated advisory and litigation matters involving bankruptcy, intellectual property, corporate and alternative entity law. Now in its sixth decade, Young Conaway also guides regional businesses through a myriad of employment, education, real estate, tax, estate planning, environmental and banking issues. Locally, the firm represents individuals and community organizations in need of legal services.
Jaffe PR is a complete public reputation resource, devoted solely to law firms and legal associations. Media relations is at the heart of its work for clients. Around this core are in-house specialists providing reputation consulting, creative services from branding to website design, and search engine optimization. Integrated teams fully support clients in growing and managing their public reputations and attracting new business opportunities. Jaffe PR also provide other valued resources unique in the industry, including WritersForLawyers™ for all forms of content, LexSpeak™ for identifying and supporting speaking engagements, and RankingsForLawyers™ for navigating and capitalizing on ranking possibilities.
To learn more about this exciting campaign, click here for a case study or contact:
Senior Vice President
Terry M. Isner
Managing Director, Creative/Marketing/Business Development