Setting business development goals is important. Actually accomplishing them is even better. Although your firm or practice group probably has a plan to reach these goals, how do you, as a legal marketer, know if it will succeed?
Attend Your 2019 Business Development Goals Are Set. Now What? and learn how to:
Measure progress toward your business development goals. Assess whether your plan conforms to the three components of... Read MoreOn February 26, 2019, Vivian Hood, CEO/Owner, Public Relations, Jaffe, spoke on "How to Handle a Social Media Movement: Advice for Your Clients and Your Law Firm," at the IADC 2019 Midyear Meeting.
The world has witnessed the impact of recent social media... Read More
On February 28 at 2:00 p.m. EST, Jaffe’s Terry M. Isner will participate in a Twitter conversation about corporate responsibility.
Join the discussion by using the #LMAchat hashtag to follow the conversation and participate in a discussion exploring corporate responsibility. Terry will be joined by Jessica Haarsgaard (Business Development Manager, Burr & Forman LLP), and David Ackert (President, Ackert).
LMA’s Twitter chats... Read More
On February 26, Terry M. Isner, CEO/Owner, Marketing and Branding at Jaffe, will present his popular program “Humanity Isn’t a Trend: It’s the Key to Digital Marketing and Branding Success” to the LMA Michigan Local Group in Detroit.
Terry believes emotion is the next big thing in digital marketing, so it’s time to share your lawyer’s human side of genius. People want to hear from people, connect with people, collaborate and share with... Read More
Jim Jarrell, Jaffe’s Senior Vice President of Marketing & Business Development, published an article for the National Law Review on “Reading the Tea Leaves: Using Year-End Data to Predict the 2019 Legal Market … and Beyond.”
In his article, Jim digs into the data of recent legal industry reports. By analyzing the reports, Jim draws interesting conclusions about 2018 and explores compelling predictions for the legal industry in 2019... Read More
On February 6, Terry M. Isner, CEO/Owner, Marketing and Branding, Jaffe will present an exciting program to the LMA Ohio Group entitled, “Humanity Isn’t a Trend: It’s the Key to Digital Marketing and Branding Success.”
Terry believes emotion is the next big thing in digital marketing, so it’s time to share your lawyer’s human side of genius! People want to hear from people, connect with people, collaborate and share with other like-... Read More
Terry M. Isner, CEO/Owner, Marketing & Branding, was quoted in a story published in Law360 titled "For Skadden's Brand, Ukraine Scandal A Shot Across The Bow.”
Isner provided insights on reputation management, culture and long-term impact following high-profile news. He noted, “Corporations are becoming more sensitive to the ways in which bad behavior can tarnish their reputations, even by proxy through an outside law firm.”
... Read MoreLiz Lindley, Senior Vice President, Public Relations, recently published an article in O’Dwyer’s about how the #MeToo movement’s reach has touched practically every industry — including the legal profession. The piece is titled “#MeToo beyond Hollywood,” and covers several incidents of harassment involving lawyers. As she suggests in her article, “PR professionals can prepare for these crisis scenarios by following a well-established series... Read More
Jaffe, the legal industry’s full-service PR and marketing agency, is pleased to announce that The National Law Review has named Jaffe as a 2018 “Go-To Thought Leader” for thought leadership on law firm reputation management. The agency was recognized for expertise on writing actionable advice for law firms on how to get ahead of media crises, prevent cyber-attacks, and how to recover should a data breach occur. Recipients were selected by The... Read More
