Michelle McCormick, SVP Marketing & Public Relations at Jaffe, has published an article with the National Law Review entitled “The Work Doesn’t Stop Once You Hire the Lateral.” She discusses how an effective integration program is the single best predictor of lateral success.
When a lateral match fails, it is damaging for both the lawyer and the law firm, so it’s in... Read More
Terry will discuss why firms must prioritize the importance of knowing and articulating brand and firm culture internally and externally.
On Saturday, February 22, at 1:00 p.m., Terry M. Isner, CEO/Owner, Marketing & Branding, will discuss how important brand association and brand loyalty is in regard to client service and business development. We have heard law firm leaders say that culture doesn’t matter, yet GCs and in-house... Read More
New hire support firm’s continued growth across the country
Evyan O’Keefe has joined Jaffe, the full-service marketing, PR and branding agency for the legal industry and other professional services providers, as Senior Vice President, Marketing & Business Development. Ms. O’Keefe is based in Chicago, Illinois.
“We are delighted to have Evyan join our Jaffe team,”... Read More
Carlos Arcos, SVP Public Relations at Jaffe published an article in the December 2019 issue of Marketing the Law Firm entitled “Sorry Seems to Be the Hardest Word, Even When It’s the Right One.” In this era of social media and a 24-hour news cycle, each day seems to bring a fresh story of PR missteps, one area on which you might want to focus is the importance of an apology.
... Read More
New hire supports continued growth
Rachel Sisserson has joined Jaffe, the full-service marketing, PR and branding agency for the legal industry and other professional services providers, as an Account Executive, Public Relations. Sisserson is based in the Washington, D.C., area.
“We are thrilled to have Rachel, an experienced and skilled PR professional, join Jaffe... Read More
In a recent article posted on Law.com, Terry M. Isner, CEO/Owner, Marketing & Branding, was quoted in an article titled “How Midsize Firms Can Soften the Blow of Lateral Departures.”
Isner provided insights on why a firm needs to have a succession plan that puts the necessary steps in motion when departures happen. He noted, “It isn’t just a matter of saying, ‘Hey, Joe left but we’re going to be OK.’” Firms also need to have... Read More
Lisa Altman will be on a panel of senior leaders and outside experts discussing the role that law firm communications and PR professionals play when the inevitable crisis hits. From defining a crisis to response strategies, the personnel involved and knowing when to seek outside help, attendees will come away better informed and armed with ideas and strategies for how to prepare for the next crisis situation.
This discussion is being... Read More
Over the last several years, Melanie Trudeau has worked with attorneys across the country on how to use LinkedIn. In this article, she covers the most-commonly asked questions from attorneys about how to set up and manage a LinkedIn presence.
Most lawyers know that LinkedIn is the most-popular social media site for business networking and meaningful interactions with people... Read More
Vivian Hood, Jaffe’s CEO/Owner, Public Relations, published an article in the October 2019 issue of Marketing the Law Firm entitled “Marketing Innovative Law Firms.” The article looks at how several law firms today are increasingly looking at innovation to help distinguish their practice offerings, strategies and leadership, and using creative marketing campaigns that resonate with... Read More
