Vivian Hood, Owner/CEO, Public Relations at Jaffe, has published an article with ALM’s Marketing the Law Firm entitled “Drumming up business while trumpeting your news — an integrated strategy.” Her article discusses why preparing a comprehensive business development strategy — one that is integrated with public relations — is more critical than ever to avoid being considered pleasant but boring elevator music. Despite the uncertainty due to... Read More
Vivian Hood, Owner/CEO, Public Relations, authored an article for Attorney at Law First Coast magazine giving an inside look at Lindsay Tygart, the Jacksonville Women Lawyers Association 2020 Woman Lawyer of the Year. The award was presented for Tygart’s meaningful contributions through her legal service and volunteer activities throughout her career.
To read the full article, ... Read More
Evyan O’Keefe publishes an article in the National Law Review about debunking business development myths
Evyan O’Keefe, SVP Marketing & Business Development at Jaffe, has published an article with the National Law Review entitled “Debunking Five Business Development Myths to Help You Achieve Success.” In her article, she discusses the myths that make creating and executing a successful business development plan seem impossible — and provides insights into overcoming those roadblocks... Read More
Randy Labuzinski, VP Public Relations at Jaffe, has published an article with the ALM’s Marketing the Law Firm entitled “The Critical Role of Law Firm PR During the COVID-19 Crisis.”
He discusses how PR is earned and sustainable, especially during a crisis. That’s why PR is positioned to step up, take a leadership position and have the greatest impact on company reputation... Read More
Terry M. Isner to discuss “Activity Generating Leads in this Market” during a Virtual Campfire with the Association for Accounting Marketing
On July 15, 2020, Terry M. Isner from Jaffe and Gary Braun Co-founder and Owner, Pivotal Advisors will be discussing “Activity Generating Leads in this Market” starting at 2 pm EDT moderated by Raissa Evans, Running Reload, LLC.
If we could nominate a word for business in 2020, that word might very well be "pivot." As quickly as we've changed gears from the year that got planned to the year we got dealt, how has your business... Read More
Terry M. Isner has been named a faculty member of the Executive Institute on Inclusion focused on eradicating structural racism
Terry M. Isner discussed “Vulnerability is Innovative Marketing” during the first in a series of The NAMWOLF 30 webinar series
On June 17, 2020, NAMWOLF launched “The NAMWOLF 30,” a new biweekly series for NAMWOLF Law Firm Members, In-House Counsel and Business Partners. Terry M Isner from Jaffe and Janice Brown from Brown Law Group kicked off the series discussing the topic: “Vulnerability is Innovative Marketing.”
Terry M. Isner discussed “Your Firm's Culture in a Post-COVID-19 World “during a Managing Partner Forum Webinar
Broadcast on June 10, 2020, this Webinar focused on firm culture and its ongoing importance to define what your firm is all about and how to distinguish your firm from others in your region. Are you aware of what matters to clients or lateral recruits, and are you promising what they want/need? Culture is about behavior, and behavior has changed recently, making firms and their marketers wonder how to adjust their culture to stay relevant.... Read More