Glennie Green, SVP, Marketing & Business Development at Jaffe, published an article about “Is Your Marketing Budget Based on an Actual Plan?” in The National Law Review. In her article, Glennie walks through 7 things you need to know to determine what your marketing budget should be. It is important to know the What, When, Where, Why and Who prior to develop your marketing budget. Knowing the answers to these key pieces in the beginning... Read More
September 22, 2022
September 9, 2022
Vivian Hood, Owner/CEO, Public Relations at Jaffe, published an article about “Managing Well-Being In the Legal Industry” in ALM’s Law Journal Newsletter, Marketing the Law Firm. Vivian describes programs and initiatives recently discussed during a Legal Marketing Association (LMA) Well-Being Committee panel program that included legal marketers from Eversheds Sutherland, Miller Nash, Sheppard Mullin and the Global Large Law Firm segment of... Read More
August 9, 2022
Terry M. Isner spoke with Jason Cercone about “Your Brand Needs to be People First, Not Profit First” in a recent podcast episode. He takes us on a journey on how the PR world has undergone tremendous evolution over the past few years. How we are able to project and connect with people in all corners of the globe with our... Read More
June 29, 2022
Terry M. Isner spoke with Anika Jackson about “Creating an Empathetic Workplace” in a recent podcast episode. He discussed business is about relationships, trust, being original and how this needs to happen organically. The discussion covered how brands are moving towards stories,... Read More
June 22, 2022
Jaffe, the full-service business development, PR and branding agency for the legal industry, is proud to announce that Vivian Hood, Owner/CEO, Public Relations, and Terry M. Isner, Owner/CEO, Branding & Business Development, have again been named to Lawdragon’s 2022 “... Read More
June 6, 2022
Kristen Dallman, SVP, Marketing and Client Experience at Jaffe, has published an article about “Experience Is Everything: Why Focusing on Client Experience is Critical and How to Get Started” in ALM’s Law Journal Newsletter, Marketing the Law Firm. In her article, Kristen discusses the ins and outs of client experience (CX) — what CX is and how to establish your CX foundation, assemble your team to analyze your data and map your strategy to... Read More
May 24, 2022
Terry M. Isner spoke with Terry McMullen about “Empathy, kindness and being your whole self” in a recent podcast episode. He discussed how it is critical for businesses to realize that allowing their employees to be their "whole selves" is a must-have in the workplace today. The discussion covered caring about people above profits;... Read More
May 3, 2022
Vivian Hood, Owner/CEO, Public Relations, was interviewed by Authority Magazine for her perspectives about “The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro.” In the article, Vivian shares about successful character traits, networking, career highlights, a funny mistake she made, and why confidence is one of her five must-haves.
To read the article,... Read More
April 20, 2022
Vivian Hood, Owner/CEO, Public Relations, writes about how a local judge changes lives in Attorney at Law First Coast’s Women in Law 2022 issue. Duval County Judge Michelle Kalil serves the community, navigating challenges like having defendants ask her to ‘hold on’ in order to go shopping during Zoom courtroom session by phone, and she serves ‘on’ the court.
To read the article,... Read More