On September 18, Terry M. Isner, CEO/Owner, Marketing and Branding, at Jaffe, will present his program “Marketing — The Next Generation” to managing partners at the Iowa Chapter of the Association of Legal Administrators (ALA) during their monthly lunch meeting in Des Moines.
Terry will discuss what marketing and business development looks like today, and how it will look tomorrow. Generational changes are dictating the way we brand,... Read More
A successful law firm spends a lot of time on developing a solid business development strategy for the firm and its practice groups and individuals. On Thursday, September 12, at 4:30 p.m., Terry M. Isner, CEO/Owner, Marketing & Branding, and Michelle McCormick, SVP, Marketing and PR, at Jaffe will discuss the key elements of a biz dev plan, including overall goals and objectives; target audience demographics; unique selling propositions... Read More
Jaffe's Michelle McCormick, SVP, Marketing and Public Relations will be presenting She.com - Social Media, Branding and Advertising Rules for Lawyers along with Stacey Burke and Diane St. Yves on August 28 starting at 11:30 at Aon Cyber Solutions office in Houston. This event is eligible for .75 CLE (.5 Ethics) credit.
To register, ... Read More
Melanie Trudeau, Jaffe’s Director of New Business & Digital Strategies, published an article for the June 2019 issue of Marketing the Law Firm entitled, “Are Online Reviews Threatening Your Online Reputation?”
In her article,... Read More
On June 6, Terry M. Isner, CEO/Owner, Marketing and Branding at Jaffe, will present his popular program “Humanity Isn’t a Trend: It’s the Key to Digital Marketing and Branding Success” to the Chicago Chapter of the Association for Accounting Marketing.
Terry believes emotion is the next big thing in digital marketing, so it’s time to share your human side of genius. People want to hear from people, connect with people, collaborate and... Read More
Vivian will be a panelist at the Law Firm Media Professional's program entitled "Cream of the PR Firms" on May 30 in New York City. Attendees will learn about metrics, producing content maximizing social media, crisis management, firing clients from the agency perspective and more.
Carlos will moderate an interactive Q&A session with reporters from Law360, The Texas Lawbook, The Texas Lawyer and The Wall Street Journal. Attendees will learn what it takes to get their firm’s press release noticed by the media to how to secure their lawyers as a source for reporters. The session will be held from 11:30 am to 1:00 pm at the Conference Center on 1000 Main Street in Houston. If you have a question for the panelists it... Read More
Terry will discuss Today’s Best Practices in Marketing and Business Development on May 1 at the two day conference of law firm managing partners, which will be held at the Capital City Club in Atlanta, GA. Marketing drives business and attracts clients and talent. Terry will lead a practical, interactive, hands-on workshop covering trends and best practices in law firm marketing and business development.
Michelle, Jaffe’s Senior Vice President, Public Relations, and Darrin Schlegel, Director of Communications for Vinson & Elkins, LLP, will be presenting at the Public Relations Society of America Southwest District Conference.
Attendees will learn about the challenges of communicating about professional services and how to address them. There’s... Read More
