Terry M. Isner spoke with Steve Fretzin on how firm culture is now a big part of the entire organization. He discussed how culture should have a seat at the table, being empathetic at the people level and treating people the way they want to be treated. The discussion covered how words have weight, that it is... Read More
Glennie Green Publishes an Article in the National Law Review About Getting the Most Out of Professional Networking
Glennie Green, SVP, Marketing and Business Development at Jaffe, has published an article in the National Law Review entitled “Relationships Creating Commerce: How to Get the Most Out of Professional Networking and Referral Groups.” In her article, Glennie talks about how professional networking and referral groups are gaining popularity and becoming the go-to choice for creating... Read More
Vivian Hood Publishes an Article in the National Law Review About How Law Firms are Supporting Women Lawyers
Vivian Hood, Owner/CEO, Public Relations at Jaffe, has published an article in the National Law Review entitled “How law firms are supporting women lawyers in the pandemic.” In her article, Vivian speaks with several law firms around the country about the impact of the pandemic on women lawyers and how their women’s initiatives have been helpful over the past year, including examples... Read More
Terry M. Isner, Owner/CEO at Jaffe was a featured guest on Lawyer Business Advantage Podcast entitled Powered Up PR Marketing where he and host Alay Yajnik discuss how the power of telling stories resonates and how PR can be used to share a firm’s stories. As Isner explains, “if you think about PR today, it’s social media, it’s... Read More
Randy Labuzinski Publishes an Article in the National Law Review About Using Video as a Public Relations Tool
Randy Labuzinski, Vice President Public Relations at Jaffe, has published an article with the National Law Review entitled “The Pandemic Forced Attorneys to Embrace Video and There Ain’t No Stopping Them Now.” In his article, he discusses how attorneys are embracing video as a public relations tool. They are sharing insights on webinars, interviewing with reporters via Zoom,... Read More
Jaffe, the full-service marketing, PR and branding agency for the legal industry, is pleased to announce that Keith Ecker has rejoined the agency as Senior Vice President, Marketing & Branding.
Terry M. Isner, Owner/CEO, Marketing & Branding, was interviewed by Westlaw Today for its article “Culture shock: Can law firms stay cohesive without in-person contact?” The piece discusses how law firms can maintain their cultural identities in the midst of remote working environments.
Vivian Hood, Owner/CEO, Public Relations, wrote an article for the February 2021 issue of Attorney at Law First Coast magazine that recommends several ways that law firms can seek positive news stories and develop a communications strategy to carry them through 2021.
To read the full article click here.