Legal publicist Stephanie Holtzman, Vice President of Public Relations, recently published an article in the National Law Review titled "The Perfect Pitch: Tips for Pitching Reporters." The article provides practical guidance to attorneys and legal PR professionals on how to best position and pitch lawyers to the media as commentators and thought leaders.
To read the full article, click... Read More
Jaffe, the legal industry’s full-service marketing and PR agency, is pleased to announce that it has promoted Carlos Arcos to Senior Vice President of Public Relations and Alan E. Singles to Director of Marketing & Graphics Services, effective Jan. 1. Carlos was formerly a Vice... Read More
Vivian Hood, President of Public Relations, recently published an article in the National Law Review that combines the expert opinions of three esteemed legal PR professionals.
Titled "Evolution of Legal PR in 2016: Three Expert Opinions," the piece incorporates insights from Johanna Burkett, Public Relations Manager at Baker Donelson; Michelle McCormick, Director, Communication... Read More
Once again, Jaffe received top rankings in the 2015 "Best of Legal Times" reader survey.
The legal marketing and PR agency received first place for the category of "Social Media Consultant" and second place for "Lawyer/Law Firm Business Development Coaching." The annual rankings solicit readers in the Washington, D.C., area for their opinion of the best service providers across 70 categories. The full results of the rankings will... Read More
Jaffe, the legal industry’s full-service marketing and PR agency, is pleased to announce that Bethany Early has been named to the prestigious PR News 2015 list of “Rising PR Stars 30 & Under.” Bethany, an Account Executive, joined Jaffe in January 2015 after working in-house as a communications manager at a law firm.
“Bethany has been... Read More
Developing a unique, identifiable brand that connects with your target consumers is no easy task. But for law firms, the challenge is made even more difficult because of the need to balance the overarching law firm brand with the many unique brands of the firm's individual attorneys.
Jaffe's Alan E. Singles, Senior Marketing Manager, recently wrote about this balancing act in a piece titled "Branding Challenges: Law Firm vs. Individual... Read More
Jaffe is pleased to announce that the LMA Midwest chapter of the Legal Marketing Association awarded the agency and its client Freeborn & Peters LLP first place in the category of "Promotional and Collateral Material - Newsletter or Alert" at the annual LMA Midwest Your Honor Awards, which were held in Chicago on Oct. 1, 2015.
The winning entry, which also won second place at this year's International LMA Annual Conference,... Read More
In nearly every industry, social media has firmly established itself as one of the top marketing innovations of the last decade. Hundreds of millions of individuals and organizations actively use networks such as Facebook, Twitter and LinkedIn to deliver information, hone their reputations and engage with the world. Some have even found creative ways to successfully leverage sites like Instagram, Vine and Pinterest. However, at the same time... Read More
Jaffe received high marks on the annual New York Law Journal Reader Rankings. The agency received top placement in the categories of "Best Law Firm Marketing Consultant," "Best Lawyer/Law Firm Business Development Coaching," and "Best Law Firm Public Relations Agency." Jaffe also placed third in the category of "Best Law Firm Advertising Agency."
This was the sixth annual New York Law Journal Reader Rankings. The rankings are... Read More
