Vivian Hood, CEO/Owner, Public Relations, moderated a panel for the Legal Marketing Association Southeast (LMASE) region in Nashville on Oct. 17. The presentation, "Managing a Website Overhaul," featured Jacqueline Madarang, senior marketing technology manager at Bradley LLP, and Caroline Hayden, marketing technology manager at Baker Donelson P.C. The program explored... Read More
Melanie Trudeau, Director of New Business & Digital Strategies at Jaffe, recently authored a piece for the National Law Review about how law firms need to reconsider their social media strategies by concentrating on specific key performance indicators, tracking analytics and focusing on sharing authentic, high-quality content that is of use to their core... Read More
Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, recently published an article in the National Law Review about rethinking the law firm work environment. The article is titled "Tear Down the Walls: Restructuring Your Law Firm Environment."
To read the full article, click here.
Terry M. Isner, CEO/Owner, Marketing & Branding, contributed to an eBook published by Introhive, a legal technology vendor that provides automated CRM solutions. Titled "Sharpen Your Law Firm's Competitive Edge - Expert Advice to Get Ahead and Stay Ahead in Law Firm Business Development," the eBook provides advice from multiple high-level experts in the legal... Read More
Randy Labuzinski, Vice President, Public Relations, recently authored a piece for the August edition of ALM's Marketing the Law Firm publication. The piece is titled "Keeping Ethics Top of Mind for Legal PR Pros" and provides guidance on how law firm public relations professionals can ensure their practices and strategies remain in accordance with recognized PR... Read More
ALM's National Law Journal recently released the results of its annual "Best of the Midwest" reader survey, and Jaffe is pleased to announce that the agency won high honors in four categories. Jaffe placed first for "Crisis Management Firm for Law Firms," second for "Law Firm PR Agency" and "Lawyer/Law Firm Business Development & Coaching Services," and third for "Social Media Consultancy." ALM's "Best of the Midwest" survey polls readers... Read More
Vivian Hood, CEO/Owner, Public Relations, recently spoke with the Wall Street Journal for a story on the proliferation of legal rankings. The article, which is titled "The Hottest Field in Law? Ranking the Lawyers," details the increase in the number of legal rankings over the last decade, which rose from 700 to an estimated 1,200. Spend on ranking submissions (... Read More
Vivian Hood, CEO/Owner, Public Relations, will be speaking as a panelist for the webinar "What Every Managing Partner Needs to Know about Lawyer Rankings, Listings and Directories: How to Make Sense of It All and Achieve Maximum ROI."