In nearly every industry, social media has firmly established itself as one of the top marketing innovations of the last decade. Hundreds of millions of individuals and organizations actively use networks such as Facebook, Twitter and LinkedIn to deliver information, hone their reputations and engage with the world. Some have even found creative ways to successfully leverage sites like Instagram, Vine and Pinterest. However, at the same time... Read More
Jaffe received high marks on the annual New York Law Journal Reader Rankings. The agency received top placement in the categories of "Best Law Firm Marketing Consultant," "Best Lawyer/Law Firm Business Development Coaching," and "Best Law Firm Public Relations Agency." Jaffe also placed third in the category of "Best Law Firm Advertising Agency."
This was the sixth annual New York Law Journal Reader Rankings. The rankings are... Read More
The legal industry has historically been dominated by a top-down management mentality, which is to say that the most senior personnel are the ones who make the majority of the decisions affecting the firm. This includes decisions related to the firm's marketing strategy.
But in his latest article published on Sept. 10 in the National Law Review, Jaffe's Terry M. Isner, President of Marketing & Business Development, advocates for a... Read More
Oftentimes when a client decides to walk away from a law firm, it does so without providing much useful feedback.
However, if law firms want to reduce their rate of attrition and retain clients for the long-term, they should strive to understand just why dissatisfied customers choose to go with a competitor. This best practice is highlighted in an article published in Law360 on Aug. 27. Titled, "Why You're Losing Business to Other... Read More
Jaffe, the legal industry's full-service marketing and PR agency, received a number of accolades in the National Law Journal's "Best of Chicago" rankings.
The agency received the top placement in the category of "Crisis Management Firm," second for "Social Media Consultant" and "Legal Marketing & Branding," and third for "Lawyer/Law Firm Business Development & Coaching."
Summer has a reputation for being a slow period for much of the working world, which makes it an ideal time for law firms to concentrate on advancing their brands and building their businesses.
Vice President of Public Relations Carlos Arcos recently published an article in the National Law Review that provides lawyers and legal marketers with a set of strategies they can implement to help gain a little extra publicity during the... Read More
In the August issue of ALM's Marketing the Law Firm newsletter, Vivian Hood, Jaffe's President of Public Relations, wrote an article for the publication's "Media & Communications" section titled "Five PR Obstacles: How to Overcome Them."
The piece identifies five of the most common PR challenges that law firms and lawyers face, including managing the consequences of receiving bad reviews online, trying to get traction for a firm-... Read More
Law firms have jumped on the social media bandwagon, and with good reason. Online networks like LinkedIn and Twitter give legal professionals unprecedented reach and influence at no cost other than the time they are willing to invest. However, while social media offers significant benefits, it also comes with significant risks.
Law360 recently wrote about the risks associated with social media in an article published on July 31 titled... Read More
As more law firms realize the value of social media, attorneys and legal marketers are in search of guidance on how to improve their use of digital tools to drive industry connections, media relationships and firm revenue.