Corporate Counsel, the national magazine devoted to the in-house bar, recently held their inaugural Best of Corporate Counsel survey.
Jaffe is pleased to announce that it ranked second overall in the category for "Public Relations Firm for Corporate Legal Departments." The survey is unique in that it only allowed qualified voters to participate in the process. Qualified voters were only those respondents who are Corporate Counsel ... Read More
The need for law firms to update their websites to be responsive is not a new concept, but how many law firms are aware of the need for a responsive logo as well?
No longer is your law firm logo seen only on the glass door to your office, on your letterhead or in what was the key yellow page ad. Now you have to consider today's varied content platforms – from desktops to tablets to mobile devices.... Read More
A content marketing strategy is an essential element of any law firm marketing program. However, many firms neglect to apply a strategy that actually moves the bottom line. In addition, running a successful content program requires significant time investment as well as editorial knowledge that many law firm marketing departments do not have in-house.
While there has been significant content-related guidance provided to law firms, most... Read More
One of the hottest topics among law firm marketers is the growing generation gap between older attorneys and young millennials.
Aside from the obvious age difference, there are important variances in values between the two groups that have created tension within many law firm environments. Terry M. Isner, President, Marketing and Business Development, recently spoke with Legal... Read More
Terry M. Isner, President, Marketing & Business Development, was recently interviewed by Passle, a company that produces a content marketing platform and operates an industry-related blog.
In his interview, Terry talks about the importance of bringing his whole self to work as both a business strategist and an artist. He also provides his thoughts on how law firms can embark on a rebranding exercise and why all lawyers should be on... Read More
A content marketing strategy is an essential element of any law firm marketing program. However, many firms neglect to apply a strategy that actually moves the bottom line. In addition, running a successful content program requires significant time investment as well as editorial knowledge that many law firm marketing departments do not have in-house.
While there has been significant content-related guidance provided to law firms, most... Read More
As technology advances, it also advances the way we do business. That is quickly affecting law firms and the provision of legal services in both minor and significant ways.
In a recent article published in the National Law Review, Jaffe's own Randy Labuzinski, Vice President of Public Relations, describes a new kind of law firm model that removes the physical firm altogether. Known as a "cloud-based" or "virtual" law firm, this model... Read More
Terry M. Isner, President of Marketing and Business Development, recently published an article on branding best practices in the National Law Review.
Titled, "Discovering Your Remarkable Law Firm Brand," the article details how law firms can identify a unique brand that is authentic and effective and which can be used across multiple marketing channels to engage key audience... Read More
Terry M. Isner, President of Marketing & Business Development, and Keith Ecker, Content Strategist, co-authored an article for the January/February issue of Administrator's Advatnage, the official publication of the greater Chicago chapter of the Association of Legal Administrators (ALA). Titled "From... Read More
