Jaffe's Digital Strategist, Melanie Trudeau, recently authored an article for the National Law Review on how lawyers and legal marketers can execute strategies to increase the readership of firm-developed content. In her article, which published on July 9 and is titled "Legal Bloggers: Strategies for Increasing Readership," Mel provides best practices across a number of areas that... Read More
There's no denying that social media harnesses the potential to be a game-changer for legal marketers. But lawyer skepticism, an inability to commit and a lack of creative thinking are minimizing the potential ROI for many law firms. Terry M. Isner, President of Marketing & Business Development, recently authored an article for ALM's Marketing the Law Firm on how law firms can start rethinking their use of social media to maximize the... Read More
Jaffe President of Marketing & Business Development, Terry M. Isner, is co-leading a ThinkTank Live! session on social media before several Texas Legal Marketing Association (LMA) chapters. Titled "Stop Being Anti-Social: Why Hasn't the Legal Industry Embraced Social Media Like the Rest of Us?", the interactive discussion will focus on social media trends, best practices and challenges for legal marketers. Terry will be speaking at the... Read More
Jaffe's Terry M. Isner, President of Marketing & Business Development, and Vivian Hood, President of Public Relations, recently participated at the Managing Partner Forum's 2015 Leadership Conference in Atlanta. The conference, which took place on May 7, brought together law firm leaders from across the country to discuss trends and best practices in law firm management.
Terry provided the luncheon address with his presentation "... Read More
Google has rolled out its long-anticipated update to its search algorithm, and experts are saying it will have a major affect on all websites. The update is being called "Mobilegeddon," both because of the sheer magnitude of the update's impact and because it gives preference to websites that are mobile friendly while deprioritizing sites that are not. The changes come at a time when mobile website traffic has eclipsed desktop traffic for the... Read More
For the third year in a row, the Legal Marketing Association (LMA) has recognized Jaffe with a “Your Honor Award,” the legal marketing industry’s most prestigious honor. The agency received second place in the category of “Promotional/Collateral Materials – Newsletter or Alerts” for its collaboration with Chicago-based law firm Freeborn & Peters LLP. Jaffe previously won an honorable... Read More
The legal industry is undergoing tremendous change, from generational hand-offs to new technologies to changing client expectations. How can law firms navigate this rough terrain to ensure their continued success?
In an article published on April 7 in The National Law Review, Terry M. Isner provides lawyers and legal marketers with a comprehensive primer on what law firms can do to stay ahead of their competitors. Titled "Time to... Read More
Lawyers are trained to not make mistakes. So it came as a shock to many when Sidley Austin LLP missed an important deadline that cost its client a $40 million appeal. Still, these things happen, and whether the firm's reputation sinks along with the blunder depends on its ability to respond to a crisis.
Law360 recently wrote on this topic in its article, "5 Tips for Surviving a Massive Legal Blunder." The article quotes Jaffe's... Read More
Law firm Quinn Emanuel Urquhart & Sullivan LLP just changed the entire business development game by announcing that the firm rolled out a new bonus structure that requires associates to complete marketing projects. This raises the question whether other law firms will begin following suit by tasking their associates to handle more of the business development responsibilities. Should this happen, associates will need to brush up on their... Read More