Randy Labuzinski, Vice President, Public Relations, recently authored a piece for the August edition of ALM's Marketing the Law Firm publication. The piece is titled "Keeping Ethics Top of Mind for Legal PR Pros" and provides guidance on how law firm public relations professionals can ensure their practices and strategies remain in accordance with recognized PR... Read More
ALM's National Law Journal recently released the results of its annual "Best of the Midwest" reader survey, and Jaffe is pleased to announce that the agency won high honors in four categories. Jaffe placed first for "Crisis Management Firm for Law Firms," second for "Law Firm PR Agency" and "Lawyer/Law Firm Business Development & Coaching Services," and third for "Social Media Consultancy." ALM's "Best of the Midwest" survey polls readers... Read More
Vivian Hood, CEO/Owner, Public Relations, recently spoke with the Wall Street Journal for a story on the proliferation of legal rankings. The article, which is titled "The Hottest Field in Law? Ranking the Lawyers," details the increase in the number of legal rankings over the last decade, which rose from 700 to an estimated 1,200. Spend on ranking submissions (... Read More
Vivian Hood, CEO/Owner, Public Relations, will be speaking as a panelist for the webinar "What Every Managing Partner Needs to Know about Lawyer Rankings, Listings and Directories: How to Make Sense of It All and Achieve Maximum ROI."
Jaffe's Director of Digital Strategies, Melanie Trudeau, recently authored an article on how lawyers can tap into the power of LinkedIn to drive business development. The article, which is titled "Using LinkedIn as a Powerful Business Development Tool," was published in the June issue of ALM's Marketing the Law Firm.
Terry M. Isner, CEO and head of Jaffe's Marketing & Branding Division, recently appeared as a guest on The Gen Why Lawyer Podcast in the episode titled in "Top Tips from 4 Marketing Experts." The interview took place at this year's International Legal Marketing Association Conference and covers best... Read More
Carlos Arcos, Senior Vice President of Public Relations, recently authored an article for ALM's Marketing the Law Firm on crisis communications. His piece, which is titled "Don't Be United in Facing Your Next Crisis," explores the lessons learned from the recent string of high-profile public relations missteps committed by United Airlines.
To read the full article,... Read More
Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, recently published an article in the National Law Review about the benefits lawyers can reap from creating and sharing engaging content. The article is titled "Why Should Lawyers Share Content with the World?" and was published on April 20.
To read the full article, click here.
Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, was recently published in a law firm business development eBook published by Introhive, a producer of a relationship intelligence automation platform for CRM. The eBook, which is titled Playbook: Sharpen Your Law Firm's Competitive Edge, provides a snapshot of the state of today’s legal marketplace and... Read More