May 3, 2018

Need to create analytics reports that won’t put people to sleep? Legal marketers are regularly tasked with providing objective data to back up their marketing initiatives. How we present that data to law firm partners, marketing committees, etc., can make or break future strategies and tactics. With Google’s free, easy-to-use tool, legal marketers can now make data much more digestible for key decision-makers.

Director of Digital... Read More

May 2, 2018

Senior Vice President, Public Relations, Carlos Arcos published an article in the May issue of ALM's Marketing the Law Firm newsletter. The article, "Is Your Firm Ready for PR?", provides law firms interested in starting a public relations program with a primer on the tactic. Carlos covers the basics of PR, its benefits and whether a firm should make the choice to hire an outside agency to provide PR services, among other topics.

To... Read More

May 1, 2018

Director of Digital Strategies Melanie Trudeau is co-presenting on law firm SEO best practices with Jacqueline Madarang, senior marketing technology manager at Bradley, at the Bar Association of Montgomery County's Annual Meeting in Bethseda, Maryland. The program focuses on how law firms can increase traffic to their websites and convert visitors into sales leads. Points of discussion include: 

On-page optimization tactics - from meta... Read More
February 7, 2018

Melanie Trudeau, Director New Business & Digital Strategies, will be participating in a panel discussion at LMA’s Chicago Local Group luncheon titled “Getting Ahead of Your Next Social Media Crisis.” The event takes place on Wednesday, February 14, at 11:30 a.m. at the Chicago Bar Association’s Corboy... Read More

January 24, 2018

Terry M. Isner, CEO/Owner, Marketing & Branding, will be speaking on a panel at the Marketing Partner Forum on Jan. 26 at 10:45 a.m. PST. Titled "The Culture Conundrum: Culture as Strategy in Legal Business Development," the session will discuss the importance of law firm culture to a firm's business development and the role it plays in client engagements.

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January 15, 2018

Alan E. Singles, Director Marketing & Graphic Services, recently authored an article for the National Law Review about the benefits of shortening your law firm name. The article covers the importance of having a recognizable, memorable brand and discusses the industry trend of abbreviating law firm names. The article published on Jan. 10 and is titled "Why You... Read More

December 1, 2017

Vivian Hood, CEO/Owner, Public Relations, recently published an article in ALM's Marketing the Law Firm publication. The piece covers the many missteps committed by Equifax during the course of its infamous data breach incident and provides tips for law firms about how they can better handle a crisis of such severity. The article is titled "In an Era of Crises and Controversies, How Ready Is Your Law Firm?"

To read the full article,... Read More

November 16, 2017

Melanie Trudeau, Director New Business & Digital Strategies, will be moderating a panel discussion at the LMA Eastern Canada Region Conference on Tuesday, November 21, at 3:45 p.m. in Toronto. The one-day conference brings together legal marketing professionals in a rich... Read More

November 6, 2017

Lisa Altman, Senior Vice President, Public Relations, will be speaking at the NVTC Capital Cybersecurity Summit on November 15 at 2:45 p.m. EST. The summit is produced by the Northern Virginia Technology Council, which represents a diverse and thriving technology ecosystem; promotes innovation; and convenes... Read More