August 3, 2015

Law firms have jumped on the social media bandwagon, and with good reason. Online networks like LinkedIn and Twitter give legal professionals unprecedented reach and influence at no cost other than the time they are willing to invest. However, while social media offers significant benefits, it also comes with significant risks.

Law360 recently wrote about the risks associated with social media in an article published on July 31 titled... Read More

July 31, 2015

As more law firms realize the value of social media, attorneys and legal marketers are in search of guidance on how to improve their use of digital tools to drive industry connections, media relationships and firm revenue.

On Aug. 5, from noon to 1:30 CDT, Jaffe’s Vivian Hood, President of Public Relations, will lead a dynamic discussion before the LMA New Orleans/Baton Rouge... Read More

July 22, 2015

Jaffe, the legal industry's marketing and PR agency, released its first-ever "Survey of the Legal Community's Device Preferences."

The survey provides a snapshot of how those within the legal industry - with a concentration on legal marketers - interact with digital information. Specifically, the survey focuses on the types of devices individuals use to access and engage with various online tools. The results reflect an increasing... Read More

July 13, 2015

Jaffe's Digital Strategist, Melanie Trudeau, recently authored an article for the National Law Review on how lawyers and legal marketers can execute strategies to increase the readership of firm-developed content. In her article, which published on July 9 and is titled "Legal Bloggers: Strategies for Increasing Readership," Mel provides best practices across a number of areas that... Read More

June 2, 2015

There's no denying that social media harnesses the potential to be a game-changer for legal marketers. But lawyer skepticism, an inability to commit and a lack of creative thinking are minimizing the potential ROI for many law firms. Terry M. Isner, President of Marketing & Business Development, recently authored an article for ALM's Marketing the Law Firm on how law firms can start rethinking their use of social media to maximize the... Read More

May 12, 2015

Jaffe President of Marketing & Business Development, Terry M. Isner, is co-leading a ThinkTank Live! session on social media before several Texas Legal Marketing Association (LMA) chapters. Titled "Stop Being Anti-Social: Why Hasn't the Legal Industry Embraced Social Media Like the Rest of Us?", the interactive discussion will focus on social media trends, best practices and challenges for legal marketers. Terry will be speaking at the... Read More

May 11, 2015

Jaffe's Terry M. Isner, President of Marketing & Business Development, and Vivian Hood, President of Public Relations,  recently participated at the Managing Partner Forum's 2015 Leadership Conference in Atlanta. The conference, which took place on May 7, brought together law firm leaders from across the country to discuss trends and best practices in law firm management. 

Terry provided the luncheon address with his presentation "... Read More

April 24, 2015

Google has rolled out its long-anticipated update to its search algorithm, and experts are saying it will have a major affect on all websites. The update is being called "Mobilegeddon," both because of the sheer magnitude of the update's impact and because it gives preference to websites that are mobile friendly while deprioritizing sites that are not. The changes come at a time when mobile website traffic has eclipsed desktop traffic for the... Read More

April 20, 2015

For the third year in a row, the Legal Marketing Association (LMA) has recognized Jaffe with a “Your Honor Award,” the legal marketing industry’s most prestigious honor. The agency received second place in the category of “Promotional/Collateral Materials – Newsletter or Alerts” for its collaboration with Chicago-based law firm Freeborn & Peters LLP. Jaffe previously won an honorable... Read More

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