Law firm Quinn Emanuel Urquhart & Sullivan LLP just changed the entire business development game by announcing that the firm rolled out a new bonus structure that requires associates to complete marketing projects. This raises the question whether other law firms will begin following suit by tasking their associates to handle more of the business development responsibilities. Should this happen, associates will need to brush up on their... Read More
The ‘Best of The National Law Journal’ once again recognizes Jaffe as an industry leader
The 4th Annual “Best of The National Law Journal” results are in, and Jaffe once again ranked as one of the top consultants to the legal industry. The full-service legal marketing and PR agency placed second in the category of “Public Relations for Law Firms” and third in “Legal Marketing &... Read More
Law firm clients are increasingly challenging their legal service providers to find innovative ways to reduce their fees. While many law firms have made attempts to incorporate such cost-saving measures as alternative-fee arrangements, there are a number of other creative tactics law firms can take to reduce expenses to drive down the cost of legal services.
Terry M. Isner, President of Marketing & Business Development, recently... Read More
Building a highly effective, talented and collaborative team is one of the greatest management challenges. For law firms with multiple offices and limited marketing resources, finding and retaining talent requires creativity, persistence and dedication. What's more, firm leaders are increasingly turning to their marketing department to lead the charge on enterprise-wide (and often unprecedented) initiatives, which presents both unique... Read More
While Supreme Court Justices usually avoid the limelight at all costs, Supreme Court Justice Ruth Bader Ginsburg has been making headlines lately with a number of public, opinionated statements. On Feb. 11, she was quoted in Bloomberg News as saying that it "would not take a large adjustment" for the public to accept a SCOTUS decision in favor of same-sex marriage. She then caught flack the very next day at an event in which she explained... Read More
Requests for proposals (RFPs) continue to gain popularity among law firm clients, as pressure to reduce expenses increases. Yet, for law firms, the process of responding to RFPs is time-consuming and a drain on resources. Factor in that the ROI can be limited, especially when some companies that employ RFPs are merely on a fishing expedition or use the tool to put pressure on the firms they currently retain.
Joi Scardo, Senior... Read More
As a sign of its continued growth, Jaffe, the leading legal marketing and PR agency, has expanded its East Coast and West Coast footprints with the hiring of two expert legal media relations professionals. Debbie Douglas joins the agency as a Senior Vice President of Public Relations and is in the Los Angeles area. Bethany S... Read More
Vivian Hood, Jaffe's President of Public Relations, recently wrote an article for the National Law Review on how legal marketers can position themselves for success in the new year. Titled "Are you Prepared for Opportunity in 2015," the piece, which published Jan. 9, provides several takeaways that legal marketers can incorporate into their professional routines.
To read the full article, click... Read More
Gorkana, a leader in media intelligence solutions for PR professionals, recently interviewed Jaffe President Vivian Hood for its "Behind the Headlines" column. In the interview, which published on Dec. 15, Vivian talks about assuming ownership of Jaffe, her thoughts on PR and her passion for storytelling...and cookies.
To read the full interview, click... Read More