March 30, 2015

The ‘Best of The National Law Journal’ once again recognizes Jaffe as an industry leader

The 4th Annual “Best of The National Law Journal” results are in, and Jaffe once again ranked as one of the top consultants to the legal industry. The full-service legal marketing and PR agency placed second in the category of “Public Relations for Law Firms” and third in “Legal Marketing &... Read More

March 16, 2015

Law firm clients are increasingly challenging their legal service providers to find innovative ways to reduce their fees. While many law firms have made attempts to incorporate such cost-saving measures as alternative-fee arrangements, there are a number of other creative tactics law firms can take to reduce expenses to drive down the cost of legal services. 

Terry M. Isner, President of Marketing & Business Development, recently... Read More

March 12, 2015

Building a highly effective, talented and collaborative team is one of the greatest management challenges. For law firms with multiple offices and limited marketing resources, finding and retaining talent requires creativity, persistence and dedication. What's more, firm leaders are increasingly turning to their marketing department to lead the charge on enterprise-wide (and often unprecedented) initiatives, which presents both unique... Read More

February 24, 2015

While Supreme Court Justices usually avoid the limelight at all costs, Supreme Court Justice Ruth Bader Ginsburg has been making headlines lately with a number of public, opinionated statements. On Feb. 11, she was quoted in Bloomberg News as saying that it "would not take a large adjustment" for the public to accept a SCOTUS decision in favor of same-sex marriage. She then caught flack the very next day at an event in which she explained... Read More

February 6, 2015

Requests for proposals (RFPs) continue to gain popularity among law firm clients, as pressure to reduce expenses increases. Yet, for law firms, the process of responding to RFPs is time-consuming and a drain on resources. Factor in that the ROI can be limited, especially when some companies that employ RFPs are merely on a fishing expedition or use the tool to put pressure on the firms they currently retain. 

Joi Scardo, Senior... Read More

January 13, 2015

Vivian Hood, Jaffe's President of Public Relations, recently wrote an article for the National Law Review on how legal marketers can position themselves for success in the new year. Titled "Are you Prepared for Opportunity in 2015," the piece, which published Jan. 9, provides several takeaways that legal marketers can incorporate into their professional routines. 

To read the full article, click... Read More

December 17, 2014

Gorkana, a leader in media intelligence solutions for PR professionals, recently interviewed Jaffe President Vivian Hood for its "Behind the Headlines" column. In the interview, which published on Dec. 15, Vivian talks about assuming ownership of Jaffe, her thoughts on PR and her passion for storytelling...and cookies.  

To read the full interview, click... Read More

November 24, 2014

The 2014 Best of Legal Times results were released on Nov. 24, and Jaffe ranked as one of the top law firm PR and marketing agencies across four different categories. Jaffe ranked second in the categories of "Public Relations Firm for Law Firms," "Crisis Management Firm" and "Law Firm Website Design." The agency also ranked third in the category of "Legal Marketing and Branding." As the legal industry's full-service PR and marketing agency,... Read More

November 17, 2014

Texas Lawyer readers recently chose Jaffe as one of Texas' best public relations firms for the legal community. The ranking is part of the magazine's annual "Texas' Best" survey. According to Texas Lawyer, "businesses that rank as part of the survey are firms that were voted by hundreds of lawyers as the best of the best." 

The poll was conducted in July and August of this year and sent via email to lawyers throughout Texas. The ballot... Read More