Building a highly effective, talented and collaborative team is one of the greatest management challenges. For law firms with multiple offices and limited marketing resources, finding and retaining talent requires creativity, persistence and dedication. What's more, firm leaders are increasingly turning to their marketing department to lead the charge on enterprise-wide (and often unprecedented) initiatives, which presents both unique... Read More
While Supreme Court Justices usually avoid the limelight at all costs, Supreme Court Justice Ruth Bader Ginsburg has been making headlines lately with a number of public, opinionated statements. On Feb. 11, she was quoted in Bloomberg News as saying that it "would not take a large adjustment" for the public to accept a SCOTUS decision in favor of same-sex marriage. She then caught flack the very next day at an event in which she explained... Read More
Requests for proposals (RFPs) continue to gain popularity among law firm clients, as pressure to reduce expenses increases. Yet, for law firms, the process of responding to RFPs is time-consuming and a drain on resources. Factor in that the ROI can be limited, especially when some companies that employ RFPs are merely on a fishing expedition or use the tool to put pressure on the firms they currently retain.
Joi Scardo, Senior... Read More
Vivian Hood, Jaffe's President of Public Relations, recently wrote an article for the National Law Review on how legal marketers can position themselves for success in the new year. Titled "Are you Prepared for Opportunity in 2015," the piece, which published Jan. 9, provides several takeaways that legal marketers can incorporate into their professional routines.
To read the full article, click... Read More
Gorkana, a leader in media intelligence solutions for PR professionals, recently interviewed Jaffe President Vivian Hood for its "Behind the Headlines" column. In the interview, which published on Dec. 15, Vivian talks about assuming ownership of Jaffe, her thoughts on PR and her passion for storytelling...and cookies.
To read the full interview, click... Read More
The 2014 Best of Legal Times results were released on Nov. 24, and Jaffe ranked as one of the top law firm PR and marketing agencies across four different categories. Jaffe ranked second in the categories of "Public Relations Firm for Law Firms," "Crisis Management Firm" and "Law Firm Website Design." The agency also ranked third in the category of "Legal Marketing and Branding." As the legal industry's full-service PR and marketing agency,... Read More
Texas Lawyer readers recently chose Jaffe as one of Texas' best public relations firms for the legal community. The ranking is part of the magazine's annual "Texas' Best" survey. According to Texas Lawyer, "businesses that rank as part of the survey are firms that were voted by hundreds of lawyers as the best of the best."
The poll was conducted in July and August of this year and sent via email to lawyers throughout Texas. The ballot... Read More
A law firm content marketing strategy can require a significant time investment, but it doesn't have to. That's what Jaffe's Digital Strategist Melanie Trudeau posits in her article published in the November edition of the ALM newsletter Marketing the Law Firm. Titled "Maximize Your Content Marketing Efforts," Mel's piece details how law firms and legal... Read More
Law firms of all sizes are exposing themselves to a tremendous amount of risk by failing to establish social media policies and offer training, according to a newly released report. The 2014 Managing Partner Social Media Survey – Part 2 found that 41.7 percent of law firms lack a firmwide social media policy while 53.2 percent fail to... Read More