January 10, 2019

With a new year comes new business goals for your law firm. Attorneys and practice groups have their plans on paper, but how do you, as a legal marketer, know if the plans will succeed?

Join Jim Jarrell and Liz Bard Lindley on Wednesday, January 30, 2019, to learn how to identify potential roadblocks in business development plans and make tactical choices to keep the plans on track. The program is titled, Your 2019 Business Development... Read More

January 10, 2019

Whether you’ve reached that milestone, or if it’s still years away …

Turning 40 is a big deal — for everyone.

Happy birthday to us! Jaffe is celebrating 40 years in the legal marketing and PR business.

We were born shortly after legal ads first became “a thing," and we helped shape this new industry called legal marketing.

We remember the days when we typed press releases on a typewriter, copied them on a... Read More

January 2, 2019

Vivian Hood, Jaffe’s CEO/Owner, Public Relations, published an article in the December issue of ALM's Marketing the Law Firm newsletter on “Women’s Initiatives Create Opportunity and Benefits in Law Firms.” In her article, Vivian provides several examples of the positive impact these initiatives are having on women attorneys, recruits and clients. With general counsel increasingly requiring their legal teams to include women and diverse... Read More

November 2, 2018

On November 15, Terry M. Isner, CEO/Owner, Marketing and Branding, Jaffe will present an exciting program to the LMA Chicago City Group entitled, “Humanity Isn’t a Trend: It’s the Key to Digital Marketing and Branding Success.”

Terry believes emotion is the next big thing in digital marketing, so it’s time to share your lawyer’s human side of genius! People want to hear from people, connect with people, collaborate and share with other... Read More

November 2, 2018

Terry Isner, Jaffe’s CEO/Owner, Marketing & Branding presented on November 1 at the Legal Marketing Association’s Mid-Atlantic Conference in Washington, DC.

The program was entitled, “Accept It. Culture and Branding Are All That Matter.” During the roundtable discussion, Terry explored the process of brand and culture discovery, what the process yields, and how marketers can use that information to create brand loyalty and attract... Read More

October 18, 2018

Jaffe is pleased to announce that it has been named to the PR News 2018 list of Top Places to Work in PR, which celebrates organizations and agencies that are changing the employer status quo. The companies selected for this year’s list are considered to excel at in-house and client PR work, while also investing in employees’ personal development and success. Honorees will be formally... Read More

October 15, 2018

On October 18, Jim Jarrell, Senior Vice President/Marketing & Business Development, will present his program “How to Market Your Practice on a Shoestring” to the Pragma Congress in Boston.

Pragma is the International Network of Law and Consulting Firms. The focus of this year’s conference will be to address worldwide trends and provide companies with a head start on operational and... Read More

October 12, 2018

Vivian Hood, CEO/Owner, Public Relations, was quoted in a story published in PR News titled, “Your Brand is Getting Sued. Now What?”

The article details the best steps to take when you know a lawsuit is about to be released publicly. According to Vivian, “If a company properly handles the situation and does it quickly, the impact on an established brand equity will be minimized." The article offers more helpful tips to lessen the... Read More

September 21, 2018

Terry M. Isner, CEO/Owner, Marketing and Branding is scheduled to present “Humanity isn’t a Trend: It’s the Key to Digital Marketing and Branding Success” at the LMA Southeast Pre-Conference on Wednesday, September 26.

On the following day, Nancy Slome, Jaffe’s VP of Content Strategy, will be a co-presenter on “Does Your Website Spark Joy for Your Clients?”

Terry’s program looks at how the technology revolution has moved legal... Read More

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