Over the last several years, Melanie Trudeau has worked with attorneys across the country on how to use LinkedIn. In this article, she covers the most-commonly asked questions from attorneys about how to set up and manage a LinkedIn presence.
Most lawyers know that LinkedIn is the most-popular social media site for business networking and meaningful interactions with people... Read More
Vivian Hood, Jaffe’s CEO/Owner, Public Relations, published an article in the October 2019 issue of Marketing the Law Firm entitled “Marketing Innovative Law Firms.” The article looks at how several law firms today are increasingly looking at innovation to help distinguish their practice offerings, strategies and leadership, and using creative marketing campaigns that resonate with... Read More
Have you heard the saying “Culture eats strategy for breakfast”? Be part of the discussion of why firms must prioritize the importance of knowing and articulating brand and firm culture.
On Thursday, September 26, at 10:00 a.m., Terry M. Isner, CEO/Owner, Marketing & Branding, will discuss how important brand association and brand loyalty is in regard to client service and business development. We have heard law firm leaders say... Read More
Successful marketing efforts can sometimes put law firms at a larger cyber risk. On Tuesday, September 24, at 4:05 p.m., Terry M. Isner, CEO/Owner, Marketing & Branding, along with panelists Tracy Kraft, Kraft Kennedy and Montina Portis of CIA Media Group, will discuss “Stranger Things: Protecting Your Firm’s Marketing Efforts in the Upside Down.”
The panelists will talk about how firms not only become bigger targets through... Read More
Glennie Green, SVP, Marketing & Business Development of Jaffe will present "The hat dance … a day in the life of law firm office administration" to the Association of Legal Administrators North Dallas Chapter on September 26, 2019. Member information can be found by clicking here.
Randy Labuzinski, Jaffe’s Vice President, Public Relations, published an article for the September 2019 issue of Marketing the Law Firm entitled, “10 Common Misconceptions Lawyers Have About Media Relations.” In his article, Randy discusses how traditional... Read More
On September 18, Terry M. Isner, CEO/Owner, Marketing and Branding, at Jaffe, will present his program “Marketing — The Next Generation” to managing partners at the Iowa Chapter of the Association of Legal Administrators (ALA) during their monthly lunch meeting in Des Moines.
Terry will discuss what marketing and business development looks like today, and how it will look tomorrow. Generational changes are dictating the way we brand,... Read More
A successful law firm spends a lot of time on developing a solid business development strategy for the firm and its practice groups and individuals. On Thursday, September 12, at 4:30 p.m., Terry M. Isner, CEO/Owner, Marketing & Branding, and Michelle McCormick, SVP, Marketing and PR, at Jaffe will discuss the key elements of a biz dev plan, including overall goals and objectives; target audience demographics; unique selling propositions... Read More
Jaffe's Michelle McCormick, SVP, Marketing and Public Relations will be presenting She.com - Social Media, Branding and Advertising Rules for Lawyers along with Stacey Burke and Diane St. Yves on August 28 starting at 11:30 at Aon Cyber Solutions office in Houston. This event is eligible for .75 CLE (.5 Ethics) credit.
To register, ... Read More
