Vivian Hood, Jaffe’s CEO/Owner, Public Relations, published an article in the December issue of ALM's Marketing the Law Firm newsletter on “Women’s Initiatives Create Opportunity and Benefits in Law Firms.” In her article, Vivian provides several examples of the positive impact these initiatives are having on women attorneys, recruits and clients. With general counsel increasingly requiring their legal teams to include women and diverse... Read More
Terry M. Isner to Present “Humanity Isn’t a Trend: It’s the Key to Digital Marketing and Branding Success” at LMA Chicago
On November 15, Terry M. Isner, CEO/Owner, Marketing and Branding, Jaffe will present an exciting program to the LMA Chicago City Group entitled, “Humanity Isn’t a Trend: It’s the Key to Digital Marketing and Branding Success.”
Terry believes emotion is the next big thing in digital marketing, so it’s time to share your lawyer’s human side of genius! People want to hear from people, connect with people, collaborate and share with other... Read More
Terry Isner, Jaffe’s CEO/Owner, Marketing & Branding presented on November 1 at the Legal Marketing Association’s Mid-Atlantic Conference in Washington, DC.
The program was entitled, “Accept It. Culture and Branding Are All That Matter.” During the roundtable discussion, Terry explored the process of brand and culture discovery, what the process yields, and how marketers can use that information to create brand loyalty and attract... Read More
Jaffe is pleased to announce that it has been named to the PR News 2018 list of Top Places to Work in PR, which celebrates organizations and agencies that are changing the employer status quo. The companies selected for this year’s list are considered to excel at in-house and client PR work, while also investing in employees’ personal development and success. Honorees will be formally... Read More
Vivian Hood, CEO/Owner, Public Relations, was quoted in a story published in PR News titled, “Your Brand is Getting Sued. Now What?”
The article details the best steps to take when you know a lawsuit is about to be released publicly. According to Vivian, “If a company properly handles the situation and does it quickly, the impact on an established brand equity will be minimized." The article offers more helpful tips to lessen the... Read More
Terry M. Isner, CEO/Owner, Marketing and Branding is scheduled to present “Humanity isn’t a Trend: It’s the Key to Digital Marketing and Branding Success” at the LMA Southeast Pre-Conference on Wednesday, September 26.
On the following day, Nancy Slome, Jaffe’s VP of Content Strategy, will be a co-presenter on “Does Your Website Spark Joy for Your Clients?”
Terry’s program looks at how the technology revolution has moved legal... Read More
Jaffe CEO/Owner, Public Relations, Vivian Hood recently published the second installment in a series for The National Law Review, “Law Firms and Cyber Attacks – What’s a Law Firm to Do?” Part Two focuses on the importance of proactively preparing a crisis... Read More
Bethany (Early) Chieffallo Publishes Article on Making PR Simple for Lawyers in Marketing the Law Firm
Bethany (Early) Chieffallo, Vice President, Public Relations, recently authored an article for Marketing the Law Firm on making PR simple, convenient and unintimidating for lawyers.
To read the article, click here.
Jaffe CEO/Owner, Public Relations, Vivian Hood recently published the first of a two-part series in The National Law Review, “Law Firms and Cyber Attacks – What’s a Law Firm to Do?” Her article examines how breaches are affecting law firms, the steps to take, and responsibilities law firms and lawyers must have to help prevent cyber weaknesses.
…... Read More