Carlos Arcos, SVP Public Relations at Jaffe published an article in the December 2019 issue of Marketing the Law Firm entitled “Sorry Seems to Be the Hardest Word, Even When It’s the Right One.” In this era of social media and a 24-hour news cycle, each day seems to bring a fresh story of PR missteps, one area on which you might want to focus is the importance of an apology.
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New hire supports continued growth
Rachel Sisserson has joined Jaffe, the full-service marketing, PR and branding agency for the legal industry and other professional services providers, as an Account Executive, Public Relations. Sisserson is based in the Washington, D.C., area.
“We are thrilled to have Rachel, an experienced and skilled PR professional, join Jaffe... Read More
In a recent article posted on Law.com, Terry M. Isner, CEO/Owner, Marketing & Branding, was quoted in an article titled “How Midsize Firms Can Soften the Blow of Lateral Departures.”
Isner provided insights on why a firm needs to have a succession plan that puts the necessary steps in motion when departures happen. He noted, “It isn’t just a matter of saying, ‘Hey, Joe left but we’re going to be OK.’” Firms also need to have... Read More
Lisa Altman will be on a panel of senior leaders and outside experts discussing the role that law firm communications and PR professionals play when the inevitable crisis hits. From defining a crisis to response strategies, the personnel involved and knowing when to seek outside help, attendees will come away better informed and armed with ideas and strategies for how to prepare for the next crisis situation.
This discussion is being... Read More
Over the last several years, Melanie Trudeau has worked with attorneys across the country on how to use LinkedIn. In this article, she covers the most-commonly asked questions from attorneys about how to set up and manage a LinkedIn presence.
Most lawyers know that LinkedIn is the most-popular social media site for business networking and meaningful interactions with people... Read More
Vivian Hood, Jaffe’s CEO/Owner, Public Relations, published an article in the October 2019 issue of Marketing the Law Firm entitled “Marketing Innovative Law Firms.” The article looks at how several law firms today are increasingly looking at innovation to help distinguish their practice offerings, strategies and leadership, and using creative marketing campaigns that resonate with... Read More
Have you heard the saying “Culture eats strategy for breakfast”? Be part of the discussion of why firms must prioritize the importance of knowing and articulating brand and firm culture.
On Thursday, September 26, at 10:00 a.m., Terry M. Isner, CEO/Owner, Marketing & Branding, will discuss how important brand association and brand loyalty is in regard to client service and business development. We have heard law firm leaders say... Read More
Successful marketing efforts can sometimes put law firms at a larger cyber risk. On Tuesday, September 24, at 4:05 p.m., Terry M. Isner, CEO/Owner, Marketing & Branding, along with panelists Tracy Kraft, Kraft Kennedy and Montina Portis of CIA Media Group, will discuss “Stranger Things: Protecting Your Firm’s Marketing Efforts in the Upside Down.”
The panelists will talk about how firms not only become bigger targets through... Read More
Glennie Green, SVP, Marketing & Business Development of Jaffe will present "The hat dance … a day in the life of law firm office administration" to the Association of Legal Administrators North Dallas Chapter on September 26, 2019. Member information can be found by clicking here.
