March 21, 2013

So you think you can strategize?  

Jaffe PR will be testing the wits of LMA and ALA Annual Conference attendees with a game of skill (and a little luck). Those who prove themselves to be the best of the best will be rewarded with prizes, including an iPad or Kindle Fire. Get a leg up on the competition – study the rules of the game here.

Rules of the Game

Goal: Use your strategy, and a little luck, to win as many chips as... Read More
March 20, 2013

Young Conaway Stargatt & Taylor, LLP and Jaffe PR are pleased to announce that they have been named finalists for the 2013 Legal Marketing Association (LMA) 2013 Your Honor Award in the Promotional/Collateral Materials Announcement category.

... Read More
January 29, 2013

Vivian Hood of Jaffe PR will discuss “Social Media Strategies – Content Frequency and Impact” at 11:30 a.m. on Wednesday, February 6, at Cohen & Gresser LLP at 800 Third Avenue in New York City.

Use of popular social media sites has become an effective way to build your brand and manage your public reputation. Vivian will explore how law firms and attorneys can optimize the content posted to social networking sites and how to... Read More

January 9, 2013

Jaffe PR is proud to announce that it will be a virtual sponsor of the Marketing Partner Forum in Rancho Palos Verdes, CA, from January 16-18, 2013. The forum continues to be the premier event for marketing partners, managing partners, in-house counsel, and senior-level marketing and business development professionals who want to sharpen their knowledge about the emerging trends and forces shaping the legal business and their impact on law... Read More

January 7, 2013

Sue Remley and Terry Isner of Jaffe PR will discuss "Understanding Analytics, Turning Statistics into Strategy" at the Wednesday, January 23, Virginias Chapter LMA meeting in Richmond, VA. Sue and Terry will dig deep into Google Analytics to reveal a wealth of valuable information. The presentation will demonstrate how to use various online analytics to develop and achieve a firm’s business and marketing goals, and will answer the... Read More

December 14, 2012

For immediate release

News Contact: Vivian Hood, 904-220-1915,

Washington, D.C. – Dec. 14, 2012 – Jaffe PR announces a restructuring of the legal public reputation agency with the formation of a management committee following the death of the agency’s founder and CEO, Jay M. Jaffe, on... Read More

November 29, 2012

A celebration of Jay's life will be held on Sunday, December 9, 2012, 1:30 p.m., at Chicago Jewish Funerals, 195 N. Buffalo Grove Road (one block north of Lake Cook Road), Buffalo Grove, Ill. Interment Shalom Memorial Park.

Contributions to Joining Forces USO, P.O. Box 96322, Washington, DC, 20090-6322 are appreciated.

Click... Read More

November 27, 2012

Washington, D.C. – Nov. 27, 2012 – Jaffe PR’s executive management team has been tapped to lead the legal public reputation agency following the death of the company’s founder and CEO, Jay M. Jaffe.

“Jay set up the company to maintain continuity of leadership and daily operations through the executive management team,” said Vivian Hood, Jaffe PR’s executive vice president, Client Services, and a member of the executive committee. “We... Read More

November 23, 2012

Jay M. Jaffe, 68, of Eagle, Colo., who has been touted as “the inventor of law firm marketing,” passed away on November 21, 2012, in Denver, Colo., from complications following surgery.

In the 1970s, Jaffe was a pioneer when few corporate law firms did marketing, advertising and public relations. Until then, law firms were prohibited by law and practice from using most marketing practices. In 1977, the Supreme Court’s decision in Bates... Read More