Bethany (Early) Chieffallo, Vice President, Public Relations, recently authored an article for Marketing the Law Firm on making PR simple, convenient and unintimidating for lawyers.
To read the article, click here.
August 1, 2018
July 18, 2018
Jaffe CEO/Owner, Public Relations, Vivian Hood recently published the first of a two-part series in The National Law Review, “Law Firms and Cyber Attacks – What’s a Law Firm to Do?” Her article examines how breaches are affecting law firms, the steps to take, and responsibilities law firms and lawyers must have to help prevent cyber weaknesses.
…... Read More
July 17, 2018
Susan Holmes, Manager LexSpeak and RankingsForLawyers™ was joined by Dawn Sheiker, Director of Client Relations at Morris James LLP on August 2 at LMA Philadelphia’s Small Firm/Solo Marketing luncheon.
During the discussion, Susan and Dawn guided attendees through a collaborative conversation on:
How to identify relevant ranking opportunities for your firm and attorneys; How to manage the ranking submission process; and Tips and... Read More July 5, 2018
Two senior strategic advisors from Jaffe, the legal industry’s full-service marketing, PR and branding agency, have again been named to Lawdragon’s 2018 list of “100 Leading Legal Consultants and Strategists”: Vivian Hood, CEO/Owner, Public Relations and Terry M. Isner, CEO/Owner,... Read More
July 5, 2018
Expanding beyond U.S. shores and scoring big, international clients isn’t the exclusive domain of the large firms on Law360’s Global 20. The article, which appeared in the July 4 edition of Law360, discusses how it can make sense for most smaller firms that deal with almost any aspect of international business — transactions or litigation — to develop a presence overseas.
June 28, 2018
Jaffe’s Director of New Business & Digital Strategies, Melanie Trudeau, delivered a presentation on June 26 to the LMA New Orleans/Baton Rouge Chapter entitled, “Data Visualization: Build Beautiful Reports with Google’s Data Studio.”
The following outcomes from her hands-on presentation included:
How to use Google Data Studio to share and collaborate with team members How to connect Google Analytics data with Google... Read More June 5, 2018
Melanie Trudeau, Director, New Business & Digital Strategies, recently authored an article for the June issue of ALM's Marketing the Law Firm. In the article, “How Cyber Threats Affect Law Firm Marketers,” Trudeau discusses how serious cyber threats are to a firm’s reputation and bottom line. She also outlines the steps for handling these issues — from prevention to having a crisis communications plan in place, should a cyber attack occur... Read More
May 8, 2018
Jaffe CEO/Owner, Public Relations, Vivian Hood recently guested on the "Creditors Rights In-Depth" podcast, a production of the National Creditors Bar Association. The episode, "Handling a Law Firm Data Breach," was recorded on May 8, 2018. In the podcast, Vivian shares insights and tips for law firms to help them prepare for, prevent and manage a data breach.
To... Read More
May 3, 2018
Need to create analytics reports that won’t put people to sleep? Legal marketers are regularly tasked with providing objective data to back up their marketing initiatives. How we present that data to law firm partners, marketing committees, etc., can make or break future strategies and tactics. With Google’s free, easy-to-use tool, legal marketers can now make data much more digestible for key decision-makers.
Director of Digital... Read More
