On February 6, Terry M. Isner, CEO/Owner, Marketing and Branding, Jaffe will present an exciting program to the LMA Ohio Group entitled, “Humanity Isn’t a Trend: It’s the Key to Digital Marketing and Branding Success.”
Terry believes emotion is the next big thing in digital marketing, so it’s time to share your lawyer’s human side of genius! People want to hear from people, connect with people, collaborate and share with other like-... Read More
Terry M. Isner, CEO/Owner, Marketing & Branding, was quoted in a story published in Law360 titled "For Skadden's Brand, Ukraine Scandal A Shot Across The Bow.”
Isner provided insights on reputation management, culture and long-term impact following high-profile news. He noted, “Corporations are becoming more sensitive to the ways in which bad behavior can tarnish their reputations, even by proxy through an outside law firm.”
... Read MoreLiz Lindley, Senior Vice President, Public Relations, recently published an article in O’Dwyer’s about how the #MeToo movement’s reach has touched practically every industry — including the legal profession. The piece is titled “#MeToo beyond Hollywood,” and covers several incidents of harassment involving lawyers. As she suggests in her article, “PR professionals can prepare for these crisis scenarios by following a well-established series... Read More
Jaffe, the legal industry’s full-service PR and marketing agency, is pleased to announce that The National Law Review has named Jaffe as a 2018 “Go-To Thought Leader” for thought leadership on law firm reputation management. The agency was recognized for expertise on writing actionable advice for law firms on how to get ahead of media crises, prevent cyber-attacks, and how to recover should a data breach occur. Recipients were selected by The... Read More
With a new year comes new business goals for your law firm. Attorneys and practice groups have their plans on paper, but how do you, as a legal marketer, know if the plans will succeed?
Join Jim Jarrell and Liz Bard Lindley on Wednesday, January 30, 2019, to learn how to identify potential roadblocks in business development plans and make tactical choices to keep the plans on track. The program is titled, Your 2019 Business Development... Read More
Whether you’ve reached that milestone, or if it’s still years away …
Turning 40 is a big deal — for everyone.
Happy birthday to us! Jaffe is celebrating 40 years in the legal marketing and PR business.
We were born shortly after legal ads first became “a thing," and we helped shape this new industry called legal marketing.
We remember the days when we typed press releases on a typewriter, copied them on a... Read More
Vivian Hood, Jaffe’s CEO/Owner, Public Relations, published an article in the December issue of ALM's Marketing the Law Firm newsletter on “Women’s Initiatives Create Opportunity and Benefits in Law Firms.” In her article, Vivian provides several examples of the positive impact these initiatives are having on women attorneys, recruits and clients. With general counsel increasingly requiring their legal teams to include women and diverse... Read More
On November 15, Terry M. Isner, CEO/Owner, Marketing and Branding, Jaffe will present an exciting program to the LMA Chicago City Group entitled, “Humanity Isn’t a Trend: It’s the Key to Digital Marketing and Branding Success.”
Terry believes emotion is the next big thing in digital marketing, so it’s time to share your lawyer’s human side of genius! People want to hear from people, connect with people, collaborate and share with other... Read More
Terry Isner, Jaffe’s CEO/Owner, Marketing & Branding presented on November 1 at the Legal Marketing Association’s Mid-Atlantic Conference in Washington, DC.
The program was entitled, “Accept It. Culture and Branding Are All That Matter.” During the roundtable discussion, Terry explored the process of brand and culture discovery, what the process yields, and how marketers can use that information to create brand loyalty and attract... Read More
