Broadcast on June 10, 2020, this Webinar focused on firm culture and its ongoing importance to define what your firm is all about and how to distinguish your firm from others in your region. Are you aware of what matters to clients or lateral recruits, and are you promising what they want/need? Culture is about behavior, and behavior has changed recently, making firms and their marketers wonder how to adjust their culture to stay relevant.... Read More
Terry M. Isner discussed “Your Firm's Culture in a Post-COVID-19 World “during a Managing Partner Forum Webinar
Terry chatted with host Andrew Laver on Legal Marketing Coffee Talk on April 28th about his role at Jaffe and his many years of experience in the legal marketing industry. The discussion covers building a culture and brand along with corporate social responsibilities within the industry. They discuss why it is important to make people aware of your culture and being authentic and show by example. To watch the interview,... Read More
Vivian Hood is a Panelist on “Getting Ahead in Communications and COVID-19,” Presented by the LMA Florida Group
On April 29, 2020, at 2:00 pm EDT, this Florida virtual PR program will focus on where we are now, and what we need to be thinking about and planning in law firm communications.
Moderated by Laura Kaminsky with BakerHostetler, the panel includes communications consultants in the legal industry - Ioana Good with Poston Communications, Vivian Hood with Jaffe, Michelle King with Reputation Ink, and Todd Templin at BoardroomPR - who are... Read More
Randy Labuzinski, VP Public Relations at Jaffe, has published an article with the National Law Review entitled “Work-from-Home Lessons from a Veteran Virtual Worker.” He discusses how he has managed a work from home routine for nearly 10 years.
Randy outlines some adjustments you need to be aware of and the challenges for newcomers to the home office, particularly for... Read More
LMA Chicago City Group Hosts Webinar on Communications, Media, and COVID-19, Presented by Vivian Hood
On April 10, 2020, at 12:00 pm CDT, Vivian Hood, CEO/Owner, Jaffe, Public Relations will discuss how our world is changing rapidly as law firms, and their clients, manage the impact of COVID-19 on all levels. What we are facing today won't look the same next month.
Join Vivian Hood for a current view about COVID-19, PR and communication strategies for law firms. She will also present on feedback about last-minute insights regarding... Read More
Jaffe’s Terry M. Isner presents “Accept It: Culture and Branding Are All That Matter” at NAMWOLF’s Diversity & Leadership Conference
Terry will discuss why firms must prioritize the importance of knowing and articulating brand and firm culture internally and externally.
On Saturday, February 22, at 1:00 p.m., Terry M. Isner, CEO/Owner, Marketing & Branding, will discuss how important brand association and brand loyalty is in regard to client service and business development. We have heard law firm leaders say that culture doesn’t matter, yet GCs and in-house... Read More
New hire support firm’s continued growth across the country
Evyan O’Keefe has joined Jaffe, the full-service marketing, PR and branding agency for the legal industry and other professional services providers, as Senior Vice President, Marketing & Business Development. Ms. O’Keefe is based in Chicago, Illinois.
“We are delighted to have Evyan join our Jaffe team,”... Read More
Carlos Arcos publishes article on the importance of making an apology in ALM’s Marketing the Law Firm
Carlos Arcos, SVP Public Relations at Jaffe published an article in the December 2019 issue of Marketing the Law Firm entitled “Sorry Seems to Be the Hardest Word, Even When It’s the Right One.” In this era of social media and a 24-hour news cycle, each day seems to bring a fresh story of PR missteps, one area on which you might want to focus is the importance of an apology.
... Read More
In a recent article posted on Law.com, Terry M. Isner, CEO/Owner, Marketing & Branding, was quoted in an article titled “How Midsize Firms Can Soften the Blow of Lateral Departures.”
Isner provided insights on why a firm needs to have a succession plan that puts the necessary steps in motion when departures happen. He noted, “It isn’t just a matter of saying, ‘Hey, Joe left but we’re going to be OK.’” Firms also need to have... Read More