Vivian Hood, CEO/Owner, Public Relations, recently spoke with the Wall Street Journal for a story on the proliferation of legal rankings. The article, which is titled "The Hottest Field in Law? Ranking the Lawyers," details the increase in the number of legal rankings over the last decade, which rose from 700 to an estimated 1,200. Spend on ranking submissions (... Read More
Paul D. Webb, Senior Vice President, Marketing & Business Development, recently authored an article on ABA Resolution 113 for the National Law Review. The piece is titled "ABA Resolution 113: Why Your Law Firm Needs to Diversify." ABA Resolution 113 calls for providers of legal services “…to expand and create opportunities at all levels of responsibility for diverse attorneys, and … assist in the facilitation of opportunities for diverse... Read More
Vivian Hood, CEO/Owner, Public Relations, will be speaking as a panelist for the webinar "What Every Managing Partner Needs to Know about Lawyer Rankings, Listings and Directories: How to Make Sense of It All and Achieve Maximum ROI."
Jaffe, the legal industry’s full-service marketing, PR and branding agency, is pleased to announce that Michelle McCormick has joined the agency as Senior Vice President, Public Relations. Michelle, who most recently served as the communications director at Bracewell LLP, is based in Houston.
“Michelle’s extensive and... Read More
Jaffe's Director of Digital Strategies, Melanie Trudeau, recently authored an article on how lawyers can tap into the power of LinkedIn to drive business development. The article, which is titled "Using LinkedIn as a Powerful Business Development Tool," was published in the June issue of ALM's Marketing the Law Firm.
Subject matter experts (SMEs) are forecasted to become one of the top business trends to drive success in 2017. For lawyers, being a SME should be second nature. For those who need some help crafting their SME reputations, Joi D. Neike, Senior Vice President of Marketing & Business Development, offers several tips on how to position oneself as a SME in an article... Read More
Terry M. Isner, CEO and head of Jaffe's Marketing & Branding Division, recently appeared as a guest on The Gen Why Lawyer Podcast in the episode titled in "Top Tips from 4 Marketing Experts." The interview took place at this year's International Legal Marketing Association Conference and covers best... Read More
Carlos Arcos, Senior Vice President of Public Relations, recently authored an article for ALM's Marketing the Law Firm on crisis communications. His piece, which is titled "Don't Be United in Facing Your Next Crisis," explores the lessons learned from the recent string of high-profile public relations missteps committed by United Airlines.
To read the full article,... Read More
Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, recently published an article in the National Law Review about the benefits lawyers can reap from creating and sharing engaging content. The article is titled "Why Should Lawyers Share Content with the World?" and was published on April 20.
To read the full article, click here.