Vivian Hood, CEO/Owner, Public Relations, was quoted in a story published in PR News titled, “Your Brand is Getting Sued. Now What?”
The article details the best steps to take when you know a lawsuit is about to be released publicly. According to Vivian, “If a company properly handles the situation and does it quickly, the impact on an established brand equity will be minimized." The article offers more helpful tips to lessen the... Read More
Terry M. Isner, CEO/Owner, Marketing and Branding is scheduled to present “Humanity isn’t a Trend: It’s the Key to Digital Marketing and Branding Success” at the LMA Southeast Pre-Conference on Wednesday, September 26.
On the following day, Nancy Slome, Jaffe’s VP of Content Strategy, will be a co-presenter on “Does Your Website Spark Joy for Your Clients?”
Terry’s program looks at how the technology revolution has moved legal... Read More
Jaffe CEO/Owner, Public Relations, Vivian Hood recently published the second installment in a series for The National Law Review, “Law Firms and Cyber Attacks – What’s a Law Firm to Do?” Part Two focuses on the importance of proactively preparing a crisis... Read More
Jaffe CEO/Owner, Public Relations, Vivian Hood recently published the first of a two-part series in The National Law Review, “Law Firms and Cyber Attacks – What’s a Law Firm to Do?” Her article examines how breaches are affecting law firms, the steps to take, and responsibilities law firms and lawyers must have to help prevent cyber weaknesses.
…... Read More
Susan Holmes, Manager LexSpeak and RankingsForLawyers™ was joined by Dawn Sheiker, Director of Client Relations at Morris James LLP on August 2 at LMA Philadelphia’s Small Firm/Solo Marketing luncheon.
During the discussion, Susan and Dawn guided attendees through a collaborative conversation on:
How to identify relevant ranking opportunities for your firm and attorneys; How to manage the ranking submission process; and Tips and... Read MoreTwo senior strategic advisors from Jaffe, the legal industry’s full-service marketing, PR and branding agency, have again been named to Lawdragon’s 2018 list of “100 Leading Legal Consultants and Strategists”: Vivian Hood, CEO/Owner, Public Relations and Terry M. Isner, CEO/Owner,... Read More
Expanding beyond U.S. shores and scoring big, international clients isn’t the exclusive domain of the large firms on Law360’s Global 20. The article, which appeared in the July 4 edition of Law360, discusses how it can make sense for most smaller firms that deal with almost any aspect of international business — transactions or litigation — to develop a presence overseas.
Jaffe’s Director of New Business & Digital Strategies, Melanie Trudeau, delivered a presentation on June 26 to the LMA New Orleans/Baton Rouge Chapter entitled, “Data Visualization: Build Beautiful Reports with Google’s Data Studio.”
The following outcomes from her hands-on presentation included:
How to use Google Data Studio to share and collaborate with team members How to connect Google Analytics data with Google... Read MoreMelanie Trudeau, Director, New Business & Digital Strategies, recently authored an article for the June issue of ALM's Marketing the Law Firm. In the article, “How Cyber Threats Affect Law Firm Marketers,” Trudeau discusses how serious cyber threats are to a firm’s reputation and bottom line. She also outlines the steps for handling these issues — from prevention to having a crisis communications plan in place, should a cyber attack occur... Read More
