Melanie Trudeau, Director, New Business & Digital Strategies, recently authored an article for the June issue of ALM's Marketing the Law Firm. In the article, “How Cyber Threats Affect Law Firm Marketers,” Trudeau discusses how serious cyber threats are to a firm’s reputation and bottom line. She also outlines the steps for handling these issues — from prevention to having a crisis communications plan in place, should a cyber attack occur... Read More
Jaffe CEO/Owner, Public Relations, Vivian Hood recently guested on the "Creditors Rights In-Depth" podcast, a production of the National Creditors Bar Association. The episode, "Handling a Law Firm Data Breach," was recorded on May 8, 2018. In the podcast, Vivian shares insights and tips for law firms to help them prepare for, prevent and manage a data breach.
To... Read More
Need to create analytics reports that won’t put people to sleep? Legal marketers are regularly tasked with providing objective data to back up their marketing initiatives. How we present that data to law firm partners, marketing committees, etc., can make or break future strategies and tactics. With Google’s free, easy-to-use tool, legal marketers can now make data much more digestible for key decision-makers.
Director of Digital... Read More
Senior Vice President, Public Relations, Carlos Arcos published an article in the May issue of ALM's Marketing the Law Firm newsletter. The article, "Is Your Firm Ready for PR?", provides law firms interested in starting a public relations program with a primer on the tactic. Carlos covers the basics of PR, its benefits and whether a firm should make the choice to hire an outside agency to provide PR services, among other topics.
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Director of Digital Strategies Melanie Trudeau is co-presenting on law firm SEO best practices with Jacqueline Madarang, senior marketing technology manager at Bradley, at the Bar Association of Montgomery County's Annual Meeting in Bethseda, Maryland. The program focuses on how law firms can increase traffic to their websites and convert visitors into sales leads. Points of discussion include:On-page optimization tactics - from meta... Read More
Few industries have seen more upheaval in recent years than the media, and that disruption shows no signs of stopping anytime soon. However, these seismic shifts in the industry also offer opportunities to gain meaningful media exposure. Vice President, Public Relations, Stephanie Holtzman will join Johanna Burkett of Baker Donelson for an interactive... Read More
Susan Holmes, Manager LexSpeak and RankingsForLawyers, recently authored an article for the National Law Review about identifying and applying for attorney speaking engagements. The article is titled, "How to Land a Speaking Engagement." For more information about Jaffe's speaker services, click here.
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Melanie Trudeau, Director New Business & Digital Strategies, will be participating in a panel discussion at LMA’s Chicago Local Group luncheon titled “Getting Ahead of Your Next Social Media Crisis.” The event takes place on Wednesday, February 14, at 11:30 a.m. at the Chicago Bar Association’s Corboy... Read More
Terry M. Isner, CEO/Owner, Marketing & Branding, will be speaking on a panel at the Marketing Partner Forum on Jan. 26 at 10:45 a.m. PST. Titled "The Culture Conundrum: Culture as Strategy in Legal Business Development," the session will discuss the importance of law firm culture to a firm's business development and the role it plays in client engagements.
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