Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, was recently published in a law firm business development eBook published by Introhive, a producer of a relationship intelligence automation platform for CRM. The eBook, which is titled Playbook: Sharpen Your Law Firm's Competitive Edge, provides a snapshot of the state of today’s legal marketplace and... Read More
Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, was named by the College of Law Practice Management (COLPM) as a 2017 Fellow-Elect.
The announcement was made on April 19. Terry is one of 35 professionals to receive the honor this year. Fellow-Elects will be inducted officially into the COLPM at the 2017 Futures Conference black-tie dinner in... Read More
Susan Holmes, Manager RankingsForLawyers™, recently published an article in the National Law Review. Titled, "The Value of Legal Rankings," Susan takes a look at how legal marketers can better assess which of the hundreds of ranking opportunities available to them are worth the investment of a submission.
To read the full article,... Read More
Believe it or not, there is much lawyers can learn from Kellyanne Conway about working with media. No matter your opinion on the infamous Donald Trump spokesperson, Kellyanne is a master at conducting interviews.
Senior Vice President, Public Relations, Kathy O'Brien recently published an article in The National Law Review that provides tips to legal professionals on how to conduct themselves during media interviews. The article is titled, "5 Tips to Acing an Interview like Kellyanne Conway."
To read the full article, click here.
Keith Ecker, Content Strategist, recently published an article in the National Law Review about how legal marketers can play a critical role in diversity recruitment for their law firms. The piece is titled "Diversity Hiring: How Legal Marketers Can Revolutionize Recruitment."
Jaffe, the legal industry’s full-service marketing, branding and PR agency, is pleased to announce that legal marketing veteran Paul Webb has joined the agency as Senior Vice President, Marketing & Business Development. Paul most recently served as the chief marketing officer of law firm Kleinberg, Kaplan, Wolff & Cohen, P.C.
“After... Read More
The future of law firms requires bold, decisive actions by managing partners who must run law firms as businesses, according to the wide-ranging law firm leadership report “MPF Insight, Re-Envisioning the Law Firm: How to Lead Change and Thrive in the Future.” The paper, which incorporates responses from more than 230 managing... Read More
Kathy O'Brien, Senior Vice President of Public Relations, recently published an article in the December issue of ALM's Marketing the Law Firm. Titled "Getting Quoted on Breaking News," the piece provides helpful tips to attorneys and legal marketers about how they can use media interviews when breaking news arises to promote their thought leadership. Tips include building... Read More