On April 29, 2020, at 2:00 pm EDT, this Florida virtual PR program will focus on where we are now, and what we need to be thinking about and planning in law firm communications.
Moderated by Laura Kaminsky with BakerHostetler, the panel includes communications consultants in the legal industry - Ioana Good with Poston Communications, Vivian Hood with Jaffe, Michelle King with Reputation Ink, and Todd Templin at BoardroomPR - who are... Read More
Randy Labuzinski, VP Public Relations at Jaffe, has published an article with the National Law Review entitled “Work-from-Home Lessons from a Veteran Virtual Worker.” He discusses how he has managed a work from home routine for nearly 10 years.
Randy outlines some adjustments you need to be aware of and the challenges for newcomers to the home office, particularly for... Read More
On April 10, 2020, at 12:00 pm CDT, Vivian Hood, CEO/Owner, Jaffe, Public Relations will discuss how our world is changing rapidly as law firms, and their clients, manage the impact of COVID-19 on all levels. What we are facing today won't look the same next month.
Join Vivian Hood for a current view about COVID-19, PR and communication strategies for law firms. She will also present on feedback about last-minute insights regarding... Read More
Michelle McCormick, SVP Marketing & Public Relations at Jaffe, has published an article with the National Law Review entitled “The Work Doesn’t Stop Once You Hire the Lateral.” She discusses how an effective integration program is the single best predictor of lateral success.
When a lateral match fails, it is damaging for both the lawyer and the law firm, so it’s in... Read More
Terry will discuss why firms must prioritize the importance of knowing and articulating brand and firm culture internally and externally.
On Saturday, February 22, at 1:00 p.m., Terry M. Isner, CEO/Owner, Marketing & Branding, will discuss how important brand association and brand loyalty is in regard to client service and business development. We have heard law firm leaders say that culture doesn’t matter, yet GCs and in-house... Read More
New hire support firm’s continued growth across the country
Evyan O’Keefe has joined Jaffe, the full-service marketing, PR and branding agency for the legal industry and other professional services providers, as Senior Vice President, Marketing & Business Development. Ms. O’Keefe is based in Chicago, Illinois.
“We are delighted to have Evyan join our Jaffe team,”... Read More
Carlos Arcos, SVP Public Relations at Jaffe published an article in the December 2019 issue of Marketing the Law Firm entitled “Sorry Seems to Be the Hardest Word, Even When It’s the Right One.” In this era of social media and a 24-hour news cycle, each day seems to bring a fresh story of PR missteps, one area on which you might want to focus is the importance of an apology.
... Read More
In a recent article posted on Law.com, Terry M. Isner, CEO/Owner, Marketing & Branding, was quoted in an article titled “How Midsize Firms Can Soften the Blow of Lateral Departures.”
Isner provided insights on why a firm needs to have a succession plan that puts the necessary steps in motion when departures happen. He noted, “It isn’t just a matter of saying, ‘Hey, Joe left but we’re going to be OK.’” Firms also need to have... Read More
Lisa Altman will be on a panel of senior leaders and outside experts discussing the role that law firm communications and PR professionals play when the inevitable crisis hits. From defining a crisis to response strategies, the personnel involved and knowing when to seek outside help, attendees will come away better informed and armed with ideas and strategies for how to prepare for the next crisis situation.
This discussion is being... Read More