Vivian Hood, CEO/Owner, Public Relations, recently spoke with the Wall Street Journal for a story on the proliferation of legal rankings. The article, which is titled "The Hottest Field in Law? Ranking the Lawyers," details the increase in the number of legal rankings over the last decade, which rose from 700 to an estimated 1,200. Spend on ranking submissions (... Read More
June 14, 2017
Vivian Hood, CEO/Owner, Public Relations, will be speaking as a panelist for the webinar "What Every Managing Partner Needs to Know about Lawyer Rankings, Listings and Directories: How to Make Sense of It All and Achieve Maximum ROI."
The discussion is part of the Managing Partner Forum webinar... Read More
June 12, 2017
Jaffe, the legal industry’s full-service marketing, PR and branding agency, is pleased to announce that Michelle McCormick has joined the agency as Senior Vice President, Public Relations. Michelle, who most recently served as the communications director at Bracewell LLP, is based in Houston.
“Michelle’s extensive and... Read More
June 2, 2017
Jaffe's Director of Digital Strategies, Melanie Trudeau, recently authored an article on how lawyers can tap into the power of LinkedIn to drive business development. The article, which is titled "Using LinkedIn as a Powerful Business Development Tool," was published in the June issue of ALM's Marketing the Law Firm.
May 3, 2017
Terry M. Isner, CEO and head of Jaffe's Marketing & Branding Division, recently appeared as a guest on The Gen Why Lawyer Podcast in the episode titled in "Top Tips from 4 Marketing Experts." The interview took place at this year's International Legal Marketing Association Conference and covers best... Read More
May 2, 2017
Carlos Arcos, Senior Vice President of Public Relations, recently authored an article for ALM's Marketing the Law Firm on crisis communications. His piece, which is titled "Don't Be United in Facing Your Next Crisis," explores the lessons learned from the recent string of high-profile public relations missteps committed by United Airlines.
To read the full article,... Read More
April 26, 2017
Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, recently published an article in the National Law Review about the benefits lawyers can reap from creating and sharing engaging content. The article is titled "Why Should Lawyers Share Content with the World?" and was published on April 20.
To read the full article, click here.
April 21, 2017
Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, was recently published in a law firm business development eBook published by Introhive, a producer of a relationship intelligence automation platform for CRM. The eBook, which is titled Playbook: Sharpen Your Law Firm's Competitive Edge, provides a snapshot of the state of today’s legal marketplace and... Read More
April 20, 2017
Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, was named by the College of Law Practice Management (COLPM) as a 2017 Fellow-Elect.
The announcement was made on April 19. Terry is one of 35 professionals to receive the honor this year. Fellow-Elects will be inducted officially into the COLPM at the 2017 Futures Conference black-tie dinner in... Read More
