June 2, 2017

Jaffe's Director of Digital Strategies, Melanie Trudeau, recently authored an article on how lawyers can tap into the power of LinkedIn to drive business development. The article, which is titled "Using LinkedIn as a Powerful Business Development Tool," was published in the June issue of ALM's Marketing the Law Firm.

To read the full article, ... Read More

May 3, 2017

Terry M. Isner, CEO and head of Jaffe's Marketing & Branding Division, recently appeared as a guest on The Gen Why Lawyer Podcast in the episode titled in "Top Tips from 4 Marketing Experts." The interview took place at this year's International Legal Marketing Association Conference and covers best... Read More

May 2, 2017

Carlos Arcos, Senior Vice President of Public Relations, recently authored an article for ALM's Marketing the Law Firm on crisis communications. His piece, which is titled "Don't Be United in Facing Your Next Crisis," explores the lessons learned from the recent string of high-profile public relations missteps committed by United Airlines.

To read the full article,... Read More

April 26, 2017

Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, recently published an article in the National Law Review about the benefits lawyers can reap from creating and sharing engaging content. The article is titled "Why Should Lawyers Share Content with the World?" and was published on April 20.

To read the full article, click here

April 21, 2017

Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, was recently published in a law firm business development eBook published by Introhive, a producer of a relationship intelligence automation platform for CRM. The eBook, which is titled Playbook: Sharpen Your Law Firm's Competitive Edge, provides a snapshot of the state of today’s legal marketplace and... Read More

April 20, 2017

Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, was named by the College of Law Practice Management (COLPM) as a 2017 Fellow-Elect.

The announcement was made on April 19. Terry is one of 35 professionals to receive the honor this year. Fellow-Elects will be inducted officially into the COLPM at the 2017 Futures Conference black-tie dinner in... Read More

March 16, 2017

Susan Holmes, Manager RankingsForLawyers™, recently published an article in the National Law Review. Titled, "The Value of Legal Rankings," Susan takes a look at how legal marketers can better assess which of the hundreds of ranking opportunities available to them are worth the investment of a submission.

To read the full article,... Read More

December 8, 2016

The future of law firms requires bold, decisive actions by managing partners who must run law firms as businesses, according to the wide-ranging law firm leadership report “MPF Insight, Re-Envisioning the Law Firm: How to Lead Change and Thrive in the Future.” The paper, which incorporates responses from more than 230 managing... Read More

November 28, 2016

Jaffe is pleased to announce that it ranked in three categories in The National Law Journal's annual "Best of Legal Times" survey.

The legal marketing and PR agency ranked second place in the categories of "Public Relations Firm - Law Firms" and "Legal Marketing & Branding" and third place for "Law Firm Website Design Services." The ranking tallies votes from members of the Washington, DC legal community to identify the top... Read More

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