Director of Digital Strategies Melanie Trudeau is co-presenting on law firm SEO best practices with Jacqueline Madarang, senior marketing technology manager at Bradley, at the Bar Association of Montgomery County's Annual Meeting in Bethseda, Maryland. The program focuses on how law firms can increase traffic to their websites and convert visitors into sales leads. Points of discussion include:
On-page optimization tactics - from meta... Read More April 30, 2018
Few industries have seen more upheaval in recent years than the media, and that disruption shows no signs of stopping anytime soon. However, these seismic shifts in the industry also offer opportunities to gain meaningful media exposure. Vice President, Public Relations, Stephanie Holtzman will join Johanna Burkett of Baker Donelson for an interactive... Read More
February 7, 2018
Melanie Trudeau, Director New Business & Digital Strategies, will be participating in a panel discussion at LMA’s Chicago Local Group luncheon titled “Getting Ahead of Your Next Social Media Crisis.” The event takes place on Wednesday, February 14, at 11:30 a.m. at the Chicago Bar Association’s Corboy... Read More
January 24, 2018
Terry M. Isner, CEO/Owner, Marketing & Branding, will be speaking on a panel at the Marketing Partner Forum on Jan. 26 at 10:45 a.m. PST. Titled "The Culture Conundrum: Culture as Strategy in Legal Business Development," the session will discuss the importance of law firm culture to a firm's business development and the role it plays in client engagements.
... Read More
January 15, 2018
Alan E. Singles, Director Marketing & Graphic Services, recently authored an article for the National Law Review about the benefits of shortening your law firm name. The article covers the importance of having a recognizable, memorable brand and discusses the industry trend of abbreviating law firm names. The article published on Jan. 10 and is titled "Why You... Read More
January 10, 2018
Jaffe, the legal industry’s full-service marketing, PR and branding agency, is pleased to announce that it has added three senior-level consultants to its ranks: Alfred T. Romanoski, Senior Vice President, Marketing and Business Development; Glennie J. Green, Senior Vice President,... Read More
December 1, 2017
Vivian Hood, CEO/Owner, Public Relations, recently published an article in ALM's Marketing the Law Firm publication. The piece covers the many missteps committed by Equifax during the course of its infamous data breach incident and provides tips for law firms about how they can better handle a crisis of such severity. The article is titled "In an Era of Crises and Controversies, How Ready Is Your Law Firm?"
To read the full article,... Read More
November 16, 2017
Melanie Trudeau, Director New Business & Digital Strategies, will be moderating a panel discussion at the LMA Eastern Canada Region Conference on Tuesday, November 21, at 3:45 p.m. in Toronto. The one-day conference brings together legal marketing professionals in a rich... Read More
November 16, 2017
Stephanie Kantor Holtzman, Vice President of Public Relations, recently published an article in the National Law Review. Titled "5 Business Communication Etiquette Pet Peeves," the piece provides simple and often-overlooked communications tips that every legal marketer and lawyer should consider incorporating into their correspondences. Tips include... Read More
