Vivian Hood, Jaffe’s CEO/Owner, Public Relations, published an article in the October 2019 issue of Marketing the Law Firm entitled “Marketing Innovative Law Firms.” The article looks at how several law firms today are increasingly looking at innovation to help distinguish their practice offerings, strategies and leadership, and using creative marketing campaigns that resonate with... Read More
October 1, 2019
September 19, 2019
Have you heard the saying “Culture eats strategy for breakfast”? Be part of the discussion of why firms must prioritize the importance of knowing and articulating brand and firm culture.
On Thursday, September 26, at 10:00 a.m., Terry M. Isner, CEO/Owner, Marketing & Branding, will discuss how important brand association and brand loyalty is in regard to client service and business development. We have heard law firm leaders say... Read More
September 18, 2019
Successful marketing efforts can sometimes put law firms at a larger cyber risk. On Tuesday, September 24, at 4:05 p.m., Terry M. Isner, CEO/Owner, Marketing & Branding, along with panelists Tracy Kraft, Kraft Kennedy and Montina Portis of CIA Media Group, will discuss “Stranger Things: Protecting Your Firm’s Marketing Efforts in the Upside Down.”
The panelists will talk about how firms not only become bigger targets through... Read More
September 17, 2019
Glennie Green, SVP, Marketing & Business Development of Jaffe will present "The hat dance … a day in the life of law firm office administration" to the Association of Legal Administrators North Dallas Chapter on September 26, 2019. Member information can be found by clicking here.
September 16, 2019
Randy Labuzinski, Jaffe’s Vice President, Public Relations, published an article for the September 2019 issue of Marketing the Law Firm entitled, “10 Common Misconceptions Lawyers Have About Media Relations.” In his article, Randy discusses how traditional... Read More
September 11, 2019
On September 18, Terry M. Isner, CEO/Owner, Marketing and Branding, at Jaffe, will present his program “Marketing — The Next Generation” to managing partners at the Iowa Chapter of the Association of Legal Administrators (ALA) during their monthly lunch meeting in Des Moines.
Terry will discuss what marketing and business development looks like today, and how it will look tomorrow. Generational changes are dictating the way we brand,... Read More
September 4, 2019
A successful law firm spends a lot of time on developing a solid business development strategy for the firm and its practice groups and individuals. On Thursday, September 12, at 4:30 p.m., Terry M. Isner, CEO/Owner, Marketing & Branding will discuss the key elements of a biz dev plan, including overall goals and objectives; target audience demographics; unique selling propositions; and an action plan to build the brand, develop a network... Read More
June 6, 2019
Melanie Trudeau, Jaffe’s Director of New Business & Digital Strategies, published an article for the June 2019 issue of Marketing the Law Firm entitled, “Are Online Reviews Threatening Your Online Reputation?”
In her article,... Read More
May 30, 2019
On June 6, Terry M. Isner, CEO/Owner, Marketing and Branding at Jaffe, will present his popular program “Humanity Isn’t a Trend: It’s the Key to Digital Marketing and Branding Success” to the Chicago Chapter of the Association for Accounting Marketing.
Terry believes emotion is the next big thing in digital marketing, so it’s time to share your human side of genius. People want to hear from people, connect with people, collaborate and... Read More