Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, was recently published in a law firm business development eBook published by Introhive, a producer of a relationship intelligence automation platform for CRM. The eBook, which is titled Playbook: Sharpen Your Law Firm's Competitive Edge, provides a snapshot of the state of today’s legal marketplace and... Read More
Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, was named by the College of Law Practice Management (COLPM) as a 2017 Fellow-Elect.
The announcement was made on April 19. Terry is one of 35 professionals to receive the honor this year. Fellow-Elects will be inducted officially into the COLPM at the 2017 Futures Conference black-tie dinner in... Read More
Susan Holmes, Manager RankingsForLawyers™, recently published an article in the National Law Review. Titled, "The Value of Legal Rankings," Susan takes a look at how legal marketers can better assess which of the hundreds of ranking opportunities available to them are worth the investment of a submission.
To read the full article,... Read More
The future of law firms requires bold, decisive actions by managing partners who must run law firms as businesses, according to the wide-ranging law firm leadership report “MPF Insight, Re-Envisioning the Law Firm: How to Lead Change and Thrive in the Future.” The paper, which incorporates responses from more than 230 managing... Read More
Jaffe is pleased to announce that it ranked in three categories in The National Law Journal's annual "Best of Legal Times" survey.
The legal marketing and PR agency ranked second place in the categories of "Public Relations Firm - Law Firms" and "Legal Marketing & Branding" and third place for "Law Firm Website Design Services." The ranking tallies votes from members of the Washington, DC legal community to identify the top... Read More
Vivian Hood, Jaffe's President of Public Relations, will be participating in an upcoming LMA Midwest Chicago City Group program titled "PR Tales and Tips from the Trenches."
The discussion, which takes place on Oct. 26 at 12 p.m. CT, with cover such topics as the current state of the legal industry and how current trends are affecting public relations as well as the packaging and consumption of information. Vivian will be joined by PR... Read More
Jaffe is pleased to announce that the agency was ranked as a top law firm consultant by readers of the Connecticut Law Tribune.
Jaffe received first place in the category of "Best Law Firm Marketing Consultant" and second place for "Best Law Firm Advertising Agency." This marks the 12th year that the Connecticut Law Tribune surveyed its readers for its annual listing of the top legal vendors in the marketplace.
One of the most challenging components of a content marketing program is getting buy-in from your attorneys to ensure the program sustains itself over time.
Fortunately, there are some best practices that legal marketers can implement to help increase their odds of success. Vivian Hood, President of Public Relations, recently wrote about tactics to help get a blogging strategy off the ground in an article titled "Legal Marketing:... Read More