Director of Digital Strategies Melanie Trudeau is co-presenting on law firm SEO best practices with Jacqueline Madarang, senior marketing technology manager at Bradley, at the Bar Association of Montgomery County's Annual Meeting in Bethseda, Maryland. The program focuses on how law firms can increase traffic to their websites and convert visitors into sales leads. Points of discussion include:On-page optimization tactics - from meta... Read More
Few industries have seen more upheaval in recent years than the media, and that disruption shows no signs of stopping anytime soon. However, these seismic shifts in the industry also offer opportunities to gain meaningful media exposure. Vice President, Public Relations, Stephanie Holtzman will join Johanna Burkett of Baker Donelson for an interactive... Read More
Melanie Trudeau, Director New Business & Digital Strategies, will be participating in a panel discussion at LMA’s Chicago Local Group luncheon titled “Getting Ahead of Your Next Social Media Crisis.” The event takes place on Wednesday, February 14, at 11:30 a.m. at the Chicago Bar Association’s Corboy... Read More
Terry M. Isner, CEO/Owner, Marketing & Branding, will be speaking on a panel at the Marketing Partner Forum on Jan. 26 at 10:45 a.m. PST. Titled "The Culture Conundrum: Culture as Strategy in Legal Business Development," the session will discuss the importance of law firm culture to a firm's business development and the role it plays in client engagements.
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Alan E. Singles, Director Marketing & Graphic Services, recently authored an article for the National Law Review about the benefits of shortening your law firm name. The article covers the importance of having a recognizable, memorable brand and discusses the industry trend of abbreviating law firm names. The article published on Jan. 10 and is titled "Why You... Read More
Vivian Hood, CEO/Owner, Public Relations, recently published an article in ALM's Marketing the Law Firm publication. The piece covers the many missteps committed by Equifax during the course of its infamous data breach incident and provides tips for law firms about how they can better handle a crisis of such severity. The article is titled "In an Era of Crises and Controversies, How Ready Is Your Law Firm?"
To read the full article,... Read More
Stephanie Kantor Holtzman, Vice President of Public Relations, recently published an article in the National Law Review. Titled "5 Business Communication Etiquette Pet Peeves," the piece provides simple and often-overlooked communications tips that every legal marketer and lawyer should consider incorporating into their correspondences. Tips include... Read More