September 8, 2016

Terry M. Isner, President Marketing and Business Development, will be joining with the chief marketing officer of Freeborn & Peters LLP, Ian Turvill, to deliver a presentation to the Legal Marketing Association Philadelphia Chapter on Sept. 15.

The program is titled, "Who Are You Really? Getting to the Heart of Your Law Firm Brand," and will discuss the various components that make up a law firm's brand. In particular, the speakers... Read More

August 22, 2016

The Recorder, an ALM publication focusing on California's legal market, recently released the results of its "Best of 2016" survey. Jaffe is pleased to announce that it ranked as a winner in the category "Best Public Relations Agency." The annual survey polls readers of the publication for their opinions on the best service providers in the legal marketplace across a number of different areas. 

August 18, 2016

Vivian Hood, President of Public Relations, participated in a panel discussion at a recent Legal Marketing Association (LMA) event hosted by the organization's Atlanta City Group.

The program was titled "Listings, Rankings & Directories: How to Make Sense of It All & Achieve Maximum Return on Objective (ROO)" and took place on Aug. 18 at the offices of Alston & Bird... Read More

August 15, 2016

The National Law Journal recently released the results of its "Best of the Midwest" survey. The survey polls readers to find out which legal service providers they consider the best in their region.

Jaffe is pleased to announce that the agency ranked first for "Crisis Communication Firm." The agency also ranked as one of the top service providers in the categories of "Public Relations Firm for Law Firms" and "Lawyer/Law Firm Business... Read More

August 9, 2016

Carlos Arcos, Senior Vice President of PR, recently authored an article for the National Law Review on the importance of having a data breach response plan.

As hackers become more and more sophisticated, we are seeing an increase in breaches of data security. One need only look at the recent breach that occurred directly before the Democratic National Convention in which... Read More

August 1, 2016

There's a lot that legal marketers can learn from the political arena. With so many politicians making very public media gaffes, this election cycle, in particular, has served as an excellent primer for how to conduct oneself with the media.

Jaffe's Michelle Samuels, Vice President of Public Relations, recently wrote about the connections between politics and law firm PR in an article she published in ALM's Marketing the Law Firm. The... Read More

July 13, 2016

Millennials are expected to make up 75 percent of our nation’s workers by 2030. They bring a different attitude than we have become accustomed to, especially in a law firm culture. This foreshadows trying times ahead for many law firms that refuse to consider how to evolve their culture to better accommodate growing changes in the workforce.

Sue Remley, Senior Vice President of... Read More

July 5, 2016

Given that the social media landscape of today is already drastically different than the social media landscape of three years ago, how should legal marketers invest their time and money in order to derive the greatest return on their investments?

The answer starts with a thorough look at a law firm’s social media goals. That's the theme of the latest piece by Content Strategist ... Read More

July 5, 2016

Requests for proposal are an increasingly common tool for selecting law firms. Yet the process can be frustrating and time-consuming both for corporate legal departments and responding law firms.

Joi Scardo, Senior Strategist, Marketing and Business Development, recently authored a column for Law360 that provides seven tips to help law firms improve their responses to RFPs. Her... Read More