October 11, 2016

One of the most challenging components of a content marketing program is getting buy-in from your attorneys to ensure the program sustains itself over time.

Fortunately, there are some best practices that legal marketers can implement to help increase their odds of success. Vivian Hood, President of Public Relations, recently wrote about tactics to help get a blogging strategy off the ground in an article titled "Legal Marketing:... Read More

September 22, 2016

Three senior consultants from Jaffe, the legal industry’s full-service marketing, branding and PR agency, have been named to Lawdragon’s 2016 list of “100 Leading Legal Consultants and Strategists”: Vivian Hood, president of Public Relations; Terry M. Isner, president of Marketing &... Read More

September 22, 2016

Jaffe is pleased to announce that it received a 2016 WebAward for "Legal Standard of Excellence" for its redesign of the Katz, Marshall & Banks website.

Entries were judged based on criteria that included design, innovation, content, technology, interactivity, copywriting and ease of use. The WebAwards are given out annually by the Web Marketing Association. Websites from across 96 industries... Read More

September 21, 2016

The New York Law Journal recently released its annual "Reader Rankings," in which journal readers were asked to rank their favorite businesses across more than 60 categories.

Jaffe is pleased to announce it came in first place across four categories: "Best Law Firm Advertising Agency," "Best Law Firm Marketing Consultant," "Best Lawyer/Law Firm Business Development Coaching" and "Best Law Firm Public Relations Agency." 

September 8, 2016

Terry M. Isner, President Marketing and Business Development, will be joining with the chief marketing officer of Freeborn & Peters LLP, Ian Turvill, to deliver a presentation to the Legal Marketing Association Philadelphia Chapter on Sept. 15.

The program is titled, "Who Are You Really? Getting to the Heart of Your Law Firm Brand," and will discuss the various components that make up a law firm's brand. In particular, the speakers... Read More

August 22, 2016

The Recorder, an ALM publication focusing on California's legal market, recently released the results of its "Best of 2016" survey. Jaffe is pleased to announce that it ranked as a winner in the category "Best Public Relations Agency." The annual survey polls readers of the publication for their opinions on the best service providers in the legal marketplace across a number of different areas. 

August 18, 2016

Vivian Hood, President of Public Relations, participated in a panel discussion at a recent Legal Marketing Association (LMA) event hosted by the organization's Atlanta City Group.

The program was titled "Listings, Rankings & Directories: How to Make Sense of It All & Achieve Maximum Return on Objective (ROO)" and took place on Aug. 18 at the offices of Alston & Bird... Read More

August 15, 2016

The National Law Journal recently released the results of its "Best of the Midwest" survey. The survey polls readers to find out which legal service providers they consider the best in their region.

Jaffe is pleased to announce that the agency ranked first for "Crisis Communication Firm." The agency also ranked as one of the top service providers in the categories of "Public Relations Firm for Law Firms" and "Lawyer/Law Firm Business... Read More

August 9, 2016

Carlos Arcos, Senior Vice President of PR, recently authored an article for the National Law Review on the importance of having a data breach response plan.

As hackers become more and more sophisticated, we are seeing an increase in breaches of data security. One need only look at the recent breach that occurred directly before the Democratic National Convention in which... Read More