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Bethany helps her clients establish greater credibility and authority by positioning them as thought leaders before target audiences. With experience and perspective from both in-house and agency roles, Bethany provides clients with a holistic understanding of daily obstacles, opportunities and goals. She applies a methodical approach to every business matter, developing creative communications solutions that ease clients’ marketing concerns so they can spend more time focusing on their own respective practices.
Bethany has nearly eight years of in-house legal marketing experience from both Am Law and boutique firms. Her in-house responsibilities included managing media relations, internal communications, and related marcom and business development initiatives. Bethany’s background in legal communications and marketing provides her with an intuitively strategic thought process that serves as the foundation for every project and client consultation. Her professionalism, meticulous attention to detail and work ethic have earned the trust of clients and colleagues alike, and have resulted in many high-profile media engagements for clients.
Bethany was previously named a PR News Rising PR Star 30 & Under. She earned her BS, summa cum laude, in public relations from Kent State University and is based in Charlotte, North Carolina.
Bethany believes that words are powerful. One of her goals, both personally and professionally, is to use words well: to express life, truth, integrity and intelligence.
Outside of her professional endeavors, you are likely to find Bethany enjoying the company of her family and friends; playing ball and cuddling with her mini goldendoodle Mario; hitting the gym or going for a long run; traveling; trying out a new restaurant; or savoring a good cup of coffee or glass of wine.