Candace Zimmer

Candace brings an editorial eye and nearly six years of legal communications experience to every client engagement. Before joining Jaffe, she served as communications manager for a nationally recognized employment and whistleblower law firm, where she learned firsthand how market visibility and thought leadership translate into business development for legal practices. That in-house perspective now shapes how she counsels firms: Candace works directly with attorneys to identify what makes their practice distinct, then builds the content and social strategy to communicate it to the right audience.

A journalism graduate of the University of Texas, Candace began her career as a writer for a personal finance startup before pivoting to legal marketing — a path that gave her a reporter's instinct for finding the angle that makes a story land. She writes regularly on how firms can adapt their marketing to a changing landscape, including pieces on attracting Gen Z legal talent, applying generative AI to digital marketing, and building email newsletter programs that convert.