Evyan O'Keefe

Senior Vice President
Marketing & Business Development

Why I Love My Job
I have a passion for connecting with people and helping them create achievable and successful business development goals that highlight their strengths, skills and experience.

Professionally Speaking

Before joining Jaffe, Evyan spent the majority of her career working with mid-sized law firms and helping them create strategic business development and marketing plans and initiatives in the New York, Chicago and Atlanta markets.

Evyan’s approach to working with clients is tailored and hands-on. She focuses on getting to know each of her clients and their firms so she can create specific and achievable business development and marketing goals. Evyan understands that every attorney, firm, practice area and market is different, so she prioritizes understanding and highlighting strengths to create visibility and thought leadership in the industry.

At Jaffe, Evyan works one-on-one with her clients through coaching, planning, execution and follow-through to create realistic and measurable results. She uses Jaffe’s resources to assist and guide clients and help them create comprehensive and achievable plans to fit their skills and needs, while focusing on their strengths and interests. Through her experience working in-house at several mid-sized law firms, Evyan understands the complex dynamics of tailoring efforts to fit within not just the law firm, but also in practice areas and for individuals.


"Goal Setting for the New Year and the Development of an Achievable Business Plan”
In-house law firm seminar, January 2020

I can help you...

  • Create a customized marketing & business development plan that caters to your strengths and interests
  • Help position you as a thought leader in your industry
  • Provide you and your team with an achievable marketing calendar that maximizes your business development efforts
  • Develop a plan to create targeted strategic visibility opportunities
  • Cultivate quality relationships that support your marketing & business development goals

Favorite Interests

Spending time with my husband and two young children, my two dogs, spinning and practicing yoga, cooking, traveling, cheering on the Chicago Cubs & Auburn Tigers

Personally Speaking

Evyan loves to connect with people and create lasting memories through communication and experiences.

When that isn’t translated into working with her clients, she has become the go-to planner and host for her family and friends. Always the planner and organizer, Evyan spends her time outside work trying to coordinate as many fun activities as possible for her family and friends. Whether that’s an exciting outing with her husband and kids, hosting a get-together with family and friends, planning her family’s next trip, or simply wandering around Chicago on a nice day, she is always trying to come up with exciting things to do.