Jim Jarrell

Senior Vice President
Marketing & Business Development

New Jersey • Philadelphia • New York City
Why I Love My Job
I love the sense of accomplishment that I get from helping attorneys become successful. Their success is my success.

Professionally Speaking

Jim has enjoyed a career spanning more than two decades helping professional services firms, nearly half of it spent leading the strategic marketing and business development programs for several law firms. He brings a well-rounded approach earned through experience across the professional services spectrum, not just in legal, but also accounting/financial services, management consulting, and engineering/design-build. In all his work, Jim focuses on achieving goals and never assumes that “the way we’ve always done it” is necessarily the best way.

Stints in leadership roles at two AmLaw 100 firms and management roles at a handful of smaller regional firms and boutiques have helped shape Jim’s national reputation as a leader in the field. As a business development coach, his experience has given him the tenacity and gravitas to work with attorneys at any stage of their careers, from junior associates to the senior-most rainmakers.

At Jaffe, Jim helps clients by building structure and accountability into their BD planning and offers one-on-one or group dynamic coaching programs. He has developed and conducted formal training programs on a variety of topics that are often eligible for CLE credit, including business development planning, cross-selling strategies, personal branding, social media and delivering the perfect elevator pitch. Jim is also a certified “Yellow Belt” by the Legal Lean Institute for legal project management and process improvement.



“Law Firm Business Development: Coaching for Coaches,” panelist,
LMA Northeast Region, Philadelphia Local Program, October 26, 2017

“Goldilocks and the Three Career Paths,” panelist,
Legal Marketing Association Southeast Regional Conference, September 8, 2017

“Goldilocks and the Three Career Paths,” panelist,
Legal Marketing Association 2017 Annual Conference, March 29, 2017

“Attorney Business Development Plans: Building Sustainable Success from A-to-Z,” guest lecturer
Fordham University Law School, Business of Law Lecture Class, February 9, 2017

“Implementing CRM Systems in Law Firms: Why the HECK Do We Do IT?,” facilitator
Legal Marketing Association Metro-Philly Chapter, CRM SIG Think Tank Event, July 2016

“Learn, Focus, Execute, Renew: Best Practices for Building Strategic Plans,” presenter/facilitator
Legal Marketing Association Midwest, Chicago City Group Think Tank Event, July 2015

“Using Social Media for Business Development,” podcast guest speaker,
Legal Marketing Review, August 2014

“Attorneys Sharing Passion Thru Thought Leadership,” podcast guest speaker,
Legal Marketing Review, August 2014

“Adapting Strategic Planning Frameworks to a Just Right Formula for You and Your Firm” panelist,
Legal Marketing Association, 2014 Annual Conference, March 17, 2014

I can help you...

  • Generate new revenue from existing clients, new clients and referral sources
  • Develop marketing plans tailored to the individual or the practice group
  • Conduct meaningful marketing, business development training and coaching programs
  • Identify and act on internal cross-selling opportunities
  • Maximize new business opportunities through thoughtful and strategic RFPs, pitches and proposals
  • Effectively leverage thought leadership and content to generate new business leads

Favorite Interests

Broadway — I see shows as often as possible. I am a long-suffering, but diehard, Cleveland Browns fan. The loves of my life are my three dogs!

Personally Speaking

Jim’s undergraduate studies included working at the college radio station and doing lots of theater, so it’s no great surprise that he’s so comfortable presenting and speaking to large groups of people. Since he was seven, Jim has appeared in, directed, produced or worked backstage on more than 150 theater productions. He is also an accomplished singer, has performed cabaret acts in Chicago and Cleveland, and looks forward to planning his New York cabaret debut very soon.

A more-recent interest of Jim’s is world travel. While friends back home were shoveling their driveways last winter, Jim was lounging on the Copacabana Beach in Rio. He loved the city so much that he is planning a return visit in 2019 for Carnival. Other favorite destinations include Las Vegas, San Francisco, Fort Lauderdale and Provincetown.