Joi D. Neike

Senior Vice President
Marketing & Business Development

Why I Love My Job
As a kid, I loved to work puzzles. Today, I get to use my love of problem-solving to help lawyers and law firms find strategic business development and marketing solutions.

Professionally Speaking

As a pioneer in the field with more than 20 years experience in AmLaw firms, Joi Neiki has hands-on experience in all aspects of legal marketing and business development. From 2007 to 2012, she served as the CMO for Bradley Arant Boult Cummings LLP, where she provided strategic direction and leadership for marketing, communications and business development functions. She helped revolutionize the firm’s marketing strategy by implementing its first client feedback and social media marketing programs, two initiatives that helped her become a finalist for Business Alabama’s Top CMO Awards in 2011 and be named to ExecRank’s “Top 200 Marketing Executives in Privately Held Companies” in 2012.

Before working at Bradley Arant, Joi served as a senior business development manager at Hunton & Williams, where she ushered in the firm’s first strategic business development program. In this role, she oversaw business development activities for more than 30 practice areas and 450 stakeholders across 19 national and international offices. Previously, Joi served as the director of marketing and client relations for Bass, Berry & Sims; before that, she was director of marketing and business development for Poyner & Spruill LLP.

Joi holds a B.S. in marketing from the University of Virginia, where she graduated with high honors.

I can help you...

  • Increase your personal business portfolio and firm revenues.
  • Expand your professional network.
  • Understand the competitive landscape and how to set yourself apart.
  • Find solutions and reach your goals.

Favorite Interests

Adventure travel with her husband, music, reading, working with my Golden Doodle Molli as we train to be a therapy team.

Personally Speaking

Joi’s depth of experience in the legal industry is matched only by the depth of her passion to travel. She’s a big fan of outdoor adventures. The opportunity to hike a new mountain, bike a trail she’s never ridden, take a whitewater rafting trip or jump out of plane (with a parachute, of course) puts a smile on her face and joy in her soul.

Goal-oriented at heart, Joi knows that to succeed at any adventure – whether a hike across the Swiss Alps or executing her next revenue-generating marketing strategy – requires a good degree of research and planning. It’s this part of the process that she enjoys the most.