
EVP, Public Relations & Marketing
Lawdragon 100 Global Leaders
in Legal Strategy & Consulting (2026, 2025)
Liz works with law firms on strategic public relations and integrated marketing programs that support business development, elevate thought leadership and firm reputation, and drive revenue. With a litigator’s mindset, a business leader’s focus, and a communicator’s instinct for language, she helps firm leaders, marketing professionals, managing partners, and attorneys clarify their voice, reach the right audiences, and keep their momentum going.
Known for identifying meaningful brand differentiators, Liz builds trust quickly, aligns stakeholders, and counsels with candor and creativity. Journalists know her for being reliable and fast, matching them with top-notch, deadline-meeting experts, providing compelling story ideas, and conducting no-nonsense follow-up to see it through, while clients value her ability to stay ahead of the curve, bring clarity when stakes are high, and care as much about their success as they do.
Her career blends law, communications, and executive leadership. After earning her JD from Emory University School of Law and practicing family law in New Jersey, she shifted into public relations, representing law firms, consulting firms, and law schools at a global agency and securing influential media placements that positioned clients as trusted authorities.
She later led public relations for Kaplan’s launch of the nation’s first fully online law school, joined Jaffe in 2002 as Director of Client Services, and in 2011 became CEO of a public relations firm specializing in pet brands and veterinary practices, expanding her expertise in crisis communications and integrated strategy.
Liz returned to Jaffe in 2017 as Senior Vice President, drawing on her legal training and agency leadership experience to serve as a strategic partner to law firm and marketing leaders focused on growth, positioning, and long-term visibility.
New Jersey Law Journal, Is Your Law Firm Losing Lateral Candidates Before They Even Apply?,

Liz likes to make public relations feel less like an obligation and more like a creative partnership. She often compares the process to putting together a puzzle: once she understands a lawyer’s practice, ideal clients, and growth goals, the pieces start to fall into place. The results can take many forms, from media placements and rankings to speaking opportunities, social media engagement, podcast development, or new creative direction.
She often tells lawyers that after an initial conversation about their work, clients, and ambitions, they should get back to practicing law while she focuses on bringing them thoughtful opportunities that build visibility and momentum.
And yes, thanks to a past chapter leading PR for pet brands, she remains an excellent source for pet product recommendations.