Senior Vice President
Liz’s curiosity drives her to seek out professional challenges. She earned her JD at Emory Law School and went into a career in matrimonial law at a boutique firm in New Jersey. After three years as a litigator, Liz saw another career path: marketing lawyers to their referral sources and the community. She was hired at a global PR agency in New York City to represent law firms and law schools with strategic public relations campaigns, earning top placements in business and legal publications that positioned her clients as the go-to resources for their knowledge and insights. Liz then moved in-house to assist a corporate education company in its launch of a first-of-its-kind, fully online law school, where she successfully promoted the institution’s mission and accomplishments in the media. In 2002, Liz joined Jaffe as Director of Client Services, working with global and national law firms for eight years. She then took an agency position doing crisis work, SWOT analyses, and integrated B2B and consumer campaigns for well-known pet brands and veterinary clinics and associations. Liz has returned to Jaffe as a Senior Vice President to once again apply her blend of experiences to benefit her law firm clients.
A fan of memoirs, Liz will read every chef’s autobiography and then switch gears to read about the remarkable lives of surgeons. Music is always in the background, whether it’s current hits her teenagers are sharing, Broadway classics or arrangements with complex harmonies. She plays piano and is learning guitar. To further help balance things out, she takes Pilates. Always carrying a camera, Liz looks for opportunities to photograph flowers, family and her maltipoo Daisy.
All of these interests require passion and focus, two characteristics she brings to her career as well. She takes the same level of interest and applies it to her clients’ needs, solving their challenges and positioning them to maximize their opportunities with public relations.