Ryan King

Senior Vice President
Public Relations & Marketing

404.384.3418
rking@jaffepr.com
LinkedIn
Why I Love My Job
I’m passionate and curious about how our clients’ experiences, perspectives and knowledge can come together to innovate, inspire and inform.

Professionally Speaking

The heart of Ryan King’s work is to understand what clients aspire to. He then generates visibility, influence and consideration using a swath of integrated tactics, including media relations, social media, SEO and digital marketing. 

Ryan’s experience has resulted in clients achieving media coverage in publications coveted throughout the legal and business industries, generating a full pipeline of leads through a visibility campaign, building a social media strategy based on simplicity to power employee engagement, achieving owned content ranking on the first page of Google search results, producing go-to sources for reporters and influencers, and gathering and understanding data and analytics to uncover new opportunities and strengthen market position. 

The clients Ryan has served throughout his career include Am Law 100 law firms, publicly traded companies, international retailers, the CEO of a major coffee company, nationally known nonprofits and performing artists.

SPEAKING ENGAGEMENTS

“Beyond Branding: Integrating Social Engagement for Lead Gen & Business Development”
Legal Marketing Association, Northeast Conference, October 2018

“PR & Communications in Law Firms”
Legal Marketing Association podcast, April 2018

“Leveraging Content within an Integrated Communications Strategy”
Legal Marketing Association, Southeastern Conference, September 2017

“Managing a Law Firm Website Overhaul”
Legal Marketing Association, August 2017

“From Headline to Bottom Line: How to Integrate Your BD and PR Activity”
Legal Marketing Association, August 2017

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I can help you...

  • Generate visibility for you and/or your firm in the media, on social media, and through content marketing and digital marketing
  • Mitigate crises you, your firm and/or client will undoubtedly face
  • Understand how to incorporate digital marketing tactics into your marketing mix
  • Maximize your website content through PR and SEO for the audiences who seek your services
  • Set, measure and report on data and analytics imperative to reaching your goals
  • Create unique experiences for your clients through mobile apps

Favorite Interests

Family adventures with my wife and kids, anything related to baseball, mixing vinyl records, watching documentaries, and traveling (especially the solo, 12,000-mile trip through the U.S.)

Personally Speaking

Ryan is driven by an innate curiosity about how things work and can fit together for a synergistic effect. Creative play with his kids and spending time playing music constantly stoke new thought, which fuels his curiosity. He is passionate about learning and frequently pursues courses and certificates relative to the dynamic worlds of PR, content and marketing. This mindset naturally enables Ryan to deliver modern, practical and integrated PR, marketing and communications solutions to his clients.