Susan Holmes

Manager, LexSpeak &

Why I Love My Job
I am lucky to work with a great team at Jaffe that challenges me to provide creative business solutions for our clients. This, combined with the flexibility to be there for my family, is my dream job.

Professionally Speaking

As the manager of LexSpeak and RankingsForLawyers,TM Susan works closely with clients to help them identify speaking and rankings opportunities that help them reach their business development goals. Working with clients to understand their practices and unique qualifications, Susan crafts well-written, compelling nominations for both rankings and speaking opportunities.

Since Susan started with Jaffe in 2008 as a researcher for our RankingsForLawyersTM service, she has worked to grow our database to more than 1,100 attorney and law firm rankings. She also has developed relationships with researchers and publishers that help clients better understand ranking criteria. Assisting our clients in acquiring Chambers or Legal 500 rankings makes her day. For Susan, there really is nothing better than hitting the Send button to submit a well-constructed nomination before the deadline.

The relationships Susan has built with industry organizations help her identify quality speaking opportunities for clients and develop well-written speaking proposals.

Before joining Jaffe, Susan worked for Pepsi Cola NA and Bristol Myers Squibb in sales and marketing roles. For Susan, marketing consumer products was not unlike legal marketing, since she had to understand each industry’s unique challenges and devise strategic ways to help the companies achieve their goals. At Jaffe, she uses these learned skills to help usher our clients toward success.


“How to Survive Chambers Season: A Practical Guide to the Chambers Submission Process”
Jaffe – Webinar, May 16, 2017

I can help you...

  • Manage the 1,100-plus attorney and law firm rankings available.
  • Focus on the rankings that matter to potential clients.
  • Reduce costs by outsourcing the rankings function.
  • Write successful Chambers submissions.
  • Identify quality speaking engagements.
  • Craft speaking proposals.

Favorite Interests

Spending time with my family, time at the beach, running 5Ks with my friends, scuba diving, watching soccer games (especially when my son is playing) and all things Ohio State (including football).

Applying Baseball Fundamentals to Biz Dev Strategies

Terry M. Isner discusses keeping your bases loaded and go for the hit instead of the home run.

Personally Speaking

Susan and her family live in southern Connecticut, which gives her the opportunity to enjoy all New York City has to offer along with the beauty and adventures of the New England countryside.

Susan doesn’t use her project management skills only for Jaffe. Outside the office, she is involved in her kids’ schools, her church and the organizations her family is a part of. For the past 15 years, she has been the director of and an instructor for a community-outreach exercise program through her church. The program offers classes in yoga and in stretching and toning for seniors. She served on the board of the PTA for her son’s school and as chairperson of the largest fundraiser for her daughter’s color guard team. She finds that the optimism and cooperative attitude she brings to these projects are key to their success.

Susan’s easygoing, laid-back approach can be quite misleading. Her friends and family will tell you that she has a competitive spirit. For her, losing is not an option. She is always seeking creative ways to win, which makes her a tremendous asset for any team.