CONTENT STRATEGY
Create a roadmap.
Jaffe takes an audit of your firm’s content assets to identify gaps and opportunities to better showcase your value and achieve your overall business objectives. A well-crafted content marketing strategy establishes editorial guidelines, enhances website visitor experiences and charts a plan for ongoing content development.
CONTENT DEVELOPMENT
Use your words.
Jaffe’s content team interviews your firm’s subject-matter experts and other key contacts to draft compelling copy that draws in readers, educates and informs. We understand that quality — not quantity — of content is what provides the greatest value, and we apply this thinking in all the work we do, from writing blog posts and webpages to ghostwriting articles on behalf of your thought leaders.
BIO WRITING
Showcase your talent.
Attorney and professional bio pages are one of the most-visited sections of a law firm website and play an important role in a prospect’s decision to retain counsel. Jaffe’s content team can breathe new life into your law firm bios to make them stand out from the crowd.
MARKETING COLLATERAL
Develop appealing assets.
From brochures to one-pagers, Jaffe’s content team can create print and digital law firm marketing collateral that combines eye-catching visuals with copy that conveys the story of your firm and the value of your services.
