Law Firm Media Relations

The news industry is constantly evolving to keep up with the many ways in which the public consumes information. Jaffe helps our law firm clients adapt and evolve as well. We develop strategic media relations plans to garner coverage in national, regional, industry and legal news outlets, and we incorporate the latest technologies to help execute comprehensive campaigns and to monitor traditional, digital and social media. We also provide onsite and remote media relations training to help you shine when you’re in the spotlight.

What Jaffe can do for you:

  • Develop and implement a comprehensive media relations strategy.
  • Identify relevant opportunities to promote your firm and lawyers.
  • Establish thought leadership with bylined articles and other content.

Jaffe manages your brand across traditional, digital and social media.

Law Firm Crisis Management

When potentially damaging news threatens your law firm, Jaffe’s team of highly experienced crisis communicators is there to help. We have developed effective response strategies for all kinds of crises, from partner defections and allegations of misconduct to pending litigation. We also regularly assist law firms in their clients’ crisis situations. Our crisis management professionals provide media training as well as monitoring so you know where public perception stands. Download more information about our crisis communications capabilities here.

What Jaffe can do for you:

  • Develop comprehensive crisis communications plan.
  • Prepare and advise on internal communications protocols.
  • Manage and implement a strategic media relations approach.

Jaffe has developed effective response strategies for all kinds of crises.

Litigation Public Relations

Litigation PR is often employed during a high-stakes legal dispute to manage the communications process effectively with a variety of audiences. Public perception can be complicated and critical for the client and for the law firm. From messaging to media training, our team of litigation communications professionals delivers confidential and sensitive advice on the most effective media strategies. We can serve as a centralized resource for reporters, broadcast journalists and bloggers through all of the lawsuit’s milestones, and can identify and respond to the right opportunities. We also help manage and secure media and blog coverage before, during and after the litigation, and we monitor print, digital and social media so you know what the world is saying about your case.

What Jaffe can do for you:

  • Develop a litigation PR strategy.
  • Prepare litigation communications and talking points.
  • Manage media relations and serve as a resource.

Jaffe can develop and circulate relevant
pitches and press releases.