Law Firm PR Agency for the Legal Industry

Public relations is the fastest and most effective method
law firms use to share their stories with the world and shape
brand perceptions within the marketplace.

How Can We Help?

Media Relations

Share your story.

Since 1978, Jaffe has been working with legal, business and industry media to earn coverage for law firms, attorneys, legal associations and legal vendors. Such media mentions not only expand reach, but they raise visibility and enhance credibility.

Crisis Management

Protect your reputation.

Jaffe’s crisis communications experts help clients navigate through all kinds of crises, from cyber breaches to partner defections and allegations of misconduct to pending litigation. With strategic crisis management, firms can avoid making headlines for all the wrong reasons.

Litigation PR

Communicate your work.

Jaffe can serve as a centralized resource to manage media attention and communications throughout a lawsuit’s milestones. We also help you shape public perception, especially when it can be complicated and critical for the client and your law firm.

PR CAMPAIGNS

Get creative.

Jaffe blends public relations firepower with flair for the creative to develop unique, attention-grabbing PR campaigns for the legal industry. Going outside the box can generate extra buzz, even in highly competitive markets.

MEDIA TRAINING

Gain confidence.

Jaffe’s experienced publicists use their media expertise to help client representatives feel confident when speaking to the media. We provide both group and one-on-one media training that illuminates the media process and positions you to be a successful spokesperson.

Public Relations Case Studies

Client: Multiple firms Project: Office renovations Overview: A number of forward-thinking law firms across the nation have renovated office space to appeal to the next generation of lawyers.
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Client: New York law firm Project: Article placement Overview: A prominent New York law firm that had won a sensitive, high-profile child sexual abuse case wanted to write and place an editorial about its experience in a prominent news publication.
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Client: IP boutiques, practices and attorneys Project: Media placements Overview: In this PR case study, a key opportunity presented itself when one of the most-watched IP lawsuits of the past several years became ripe for commentary. Association for Molecular Pathology v. Myriad Genetics brought issues related to the patentability of human genes for debate before the U.S. Supreme Court.
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Client: A D.C.-based environmental law practice Project: Position practice as industry thought leaders Overview: In this public relations case study, Jaffe develops a comprehensive PR and ranking strategy for a Washington, D.C.-based practice that focuses on climate change and environmental law.
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Client: Young Conaway Stargatt & Taylor, LLP Project: Media announcement Overview: Law firms relocate all the time and without much fanfare. But for Delaware-based Young Conaway, its move from a traditional office building to the iconic courthouse on Rodney Square in the heart of Wilmington was anything but typical. Transforming the
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