Law Firm Media Relations

The news industry is constantly evolving to keep up with the many ways in which the public consumes information. Jaffe helps our law firm clients adapt and evolve as well. We develop strategic media relations plans to garner coverage in national, regional, industry and legal news outlets, and we incorporate the latest technologies to help execute comprehensive campaigns and to monitor traditional, digital and social media. We also provide onsite and remote media relations training to help you shine when you’re in the spotlight.

What Jaffe can do for you:

  • Develop and implement a comprehensive media relations strategy.
  • Identify relevant opportunities to promote your firm and lawyers.
  • Establish thought leadership with bylined articles and other content.

Jaffe manages your brand across traditional, digital and social media.

Law Firm Crisis Management

When potentially damaging news threatens your law firm, Jaffe’s team of highly experienced crisis communicators is there to help. We have developed effective response strategies for all kinds of crises, from partner defections and allegations of misconduct to pending litigation. We also regularly assist law firms in their clients’ crisis situations. Our crisis management professionals provide media training as well as monitoring so you know where public perception stands. Download more information about our crisis communications capabilities here.

What Jaffe can do for you:

  • Develop comprehensive crisis communications plan.
  • Prepare and advise on internal communications protocols.
  • Manage and implement a strategic media relations approach.

Jaffe has developed effective response strategies for all kinds of crises.

Litigation Public Relations

Litigation PR is often employed during a high-stakes legal dispute to manage the communications process effectively with a variety of audiences. Public perception can be complicated and critical for the client and for the law firm. From messaging to media training, our team of litigation communications professionals delivers confidential and sensitive advice on the most effective media strategies. We can serve as a centralized resource for reporters, broadcast journalists and bloggers through all of the lawsuit’s milestones, and can identify and respond to the right opportunities. We also help manage and secure media and blog coverage before, during and after the litigation, and we monitor print, digital and social media so you know what the world is saying about your case.

What Jaffe can do for you:

  • Develop a litigation PR strategy.
  • Prepare litigation communications and talking points.
  • Manage media relations and serve as a resource.

Jaffe can develop and circulate relevant
pitches and press releases.

Law Firm Rankings

Did you know that there are more than 1,200 U.S. and international rankings, lists and awards that are available to law firms and attorneys? Because the process of identifying relevant law firm rankings can require a significant investment of time, few firms have the personnel available to perform this important task. Jaffe makes the law firm ranking process easier with our RankingsForLawyers™ service. Our experienced researchers work with you to assess strengths and identify goals. We then use that information within our proprietary database and develop a customized list of ranking opportunities appropriate for the firm. Need assistance with submissions? Jaffe’s qualified writers can develop submissions that stand out from the competition.

Click here to learn what our RankingsForLawyers service can do for you.


What Jaffe can do for you:

  • Assess ranking strengths and goals.
  • Match attorneys with relevant ranking opportunities.
  • Provide detailed reports of ranking criteria.

Jaffe can help guide you in developing compelling submissions.

Law Firm Speaker Services

Nothing replaces the power of face-to-face communication. This is why public speaking for attorneys should be a part of any law firm’s marketing strategy, and Jaffe helps connect attorneys with relevant speaking opportunities. Our researchers continuously update our expansive list of legal and industry-related events to provide a selection of appropriate panels, webinars and presentations that will get firm attorneys in front of key decision-makers and other important audiences.

What Jaffe can do for you:

  • Identify speaking opportunities that align with your goals.
  • Research speaker requirements and submission deadlines.
  • Prepare compelling submissions.