Law Firm Social Media Strategy

At its root, social media is a community-building tool. Brands leverage networks to attract followers, share content and engage directly with the marketplace. But success on social media is not automatic. To truly reap the benefits, you need a game plan. Jaffe can work directly with your firm to assess your goals and resources to create a customized law firm social media strategy. Our experts will guide you on which networks to use and how to incorporate today’s best practices to achieve your firm’s unique objectives.

What Jaffe can do for you:

  • Assess your firm’s social media goals.
  • Identify which networks to prioritize.

Jaffe provides guidance on social media
messaging and engagement.

Law Firm Social Media Training

Social media platforms are ever-evolving, from interface redesigns to the addition of new features. Whether your attorneys are social media rookies or veterans or in-between, there is always something new to learn. Jaffe provides a complete array of social media training that can be customized to meet your firm’s needs. For a group training on LinkedIn for lawyers or a one-on-one consultation on Twitter, Jaffe’s team of social media experts can help.

What Jaffe can do for you:

  • Develop and deliver custom trainings about social media platforms.
  • Provide group presentations on social media best practices.

Jaffe delivers primer on social media use
and ethics guidelines.

Law Firm Social Media Content & Branding

Jaffe can ensure you achieve brand consistency across all your social media assets. Whether your firm is joining or already has a presence on LinkedIn, Twitter, Facebook or another social network, our creative team can leverage your law firm’s design elements to create branded profiles that are congruent with your pre-existing collateral. For those looking for viral appeal, Jaffe also can create dynamic multimedia content, including videos and infographics, for you to share across your social media channels.

What Jaffe can do for you:

  • Ensure brand consistency across social media assets.
  • Design and resize logos and headshots for social media profiles.
  • Draft copy for social media profiles and pages.

Jaffe will help you develop multimedia content
for social media posts and updates.

Law Firm Social Media Policy

While social media can shine a spotlight on your law firm, if your attorneys and staff don’t have direction from the top, that attention could be unwanted. Jaffe’s social media consultants can help you craft a comprehensive law firm social media policy that outlines guidelines on appropriate usage of your firm’s and your employees’ social media accounts. We also can counsel you on the emerging patchwork of bar ethics rules to help you comply across all jurisdictions.

Social Media Policy Template

Click here to download a free law firm social media policy template.